SOURCE: Element 21 Golf Co.

January 31, 2007 16:03 ET

Element 21 Golf Tops the List of Winners at the ING Industry Honors Awards

TORONTO -- (MARKET WIRE) -- January 31, 2007 -- Element 21 Golf Company ("E21") (OTCBB: EGLF) (FRANKFURT: BJQ) reports that it has received the prestigious ING (International Network of Writer's) Industry Honors Award for the Best PR/Campaign Event in 2006 in recognition of the e21 sponsored Golf Shot Around The World.

The award was presented to e21 CEO Nataliya Hearn at a ceremony held during The 2007 PGA Merchandise Show in Orlando, Florida on Friday, January 26th. This was the 14th year for the ING Industry Honors. Created to recognize outstanding achievement in various business categories within golf and industry-wide, they are considered to be the "Oscars" of the golf industry. CBS Golf commentator Mary Bryan was the master of ceremonies for the event and states "My hat is off to e21 for their efforts to bring golf to outer space and back. The worldwide attention they have created for both e21 Scandium and golf in general is remarkable."

ING is a non-profit, media-based networking organization whose mission is to bring golf media together with representatives from all walks of the golf industry to discuss issues, exchange information and improve communication. Its Honors program recognizes outstanding achievement in 12 business-related categories, such as product ingenuity, TV commercials, PR campaigns, business achievement, player development, print advertising, golf course design and tournament service.

The nomination process takes place throughout the golf season. Nominations may be submitted by anyone in the golf industry and through sub-committee voting, nominees are narrowed down to three per category, then winners are determined by vote of ING members.

E21 is happy to add this award to their growing collection since the inception of the company, including an award for "Most Forgiving Game Improvement Irons" for e21 Eagle One Irons, sharing the first place with Callaway Golf and "Best Feel" for e21 Hybrids from Golfing Magazine.

"The Golf Shot Around The World was a huge endeavor for us and we are very honored to be recognized by our peers in the golf industry like this," said Bill Dey, COO of Element 21 Golf. "The ING Industry Honors Awards only recognize the innovators and leaders in the industry and we're proud to be considered one of them."

Element 21 Golf Shot Around The World

On the eve of Thanksgiving, November 22nd, 2006 at approximately 7:57 pm EST, Russian cosmonaut Mikhail Tyurin successfully hit a golf ball off of the orbiting International Space Station, 220 miles above the earth, using an e21 gold-plated 5 iron. This historic ball flight can be tracked on the Element 21 website, and will become the smallest orbiting purpose-built satellite to be tracked live from Earth.

Millions and millions of people watched the e21 sponsored event take place live, via satellite feed provided by NASA to North America and by Eurovision to the entire world. The 'space shot' was covered by the worldwide press in all mediums, including networks such as ABC, ESPN, NBC, CBS, FOX, CNN, CTV, Global, CBC, The Golf Channel, and Discovery in North America alone. Europe, Africa, and Australia televised segments of the golf shot in space, while all of South East Asia picked up the E21-sponsored Eurovision satellite feed, and provided hundreds of 1-3 minute reports across China through 4 state-owned television networks. Japan and South Korea televised the event through at least 6 top national networks and most local newspapers across the globe featured this incredible feat in golf history.

About Element 21 Golf Company:

Element 21 Golf Company is a Delaware company trading on the OTCBB and the Frankfurt Stock Exchange (FWB) with offices in New Jersey, USA and Toronto, Canada. E21 holds the exclusive right to manufacture golf products using its proprietary E21 Scandium Metal Alloy. Simply put, E21 clubs are using next-generation technology that delivers marked improvements in distance, consistency, accuracy and feel over any of the most popular products in the $5.5 billion U.S. golf equipment marketplace.

Based on this superior performance, a number of high profile golf professionals have switched to or have begun testing E21's Eagle One shafts in recent months.

E21 Scandium Metal Alloy is the secret behind this advanced performance. Originally developed for advanced aeronautics in jet fighters such as the MiG, it is 55% lighter and offers a 25% greater strength-to-weight advantage over Titanium alloys, the current standard in the golf equipment industry. E21 Scandium Metal Alloys allows greater freedom to move more weight to the perimeter of the club face in woods and hybrids than any other metal, resulting in a significantly larger sweet spot than any other club head. Additionally, E21 Scandium Metal Alloy shafts are almost perfectly symmetrical at 99.5-99.9%, compared to 60-78% typical in graphite shafts and 80-85% for steel.

E21 Golf - Better Science. Better Performance.

Forward-Looking Statements.

Statements in this release, other than statements of historical fact, may be regarded, in certain instances, as "forward-looking statements" pursuant to Section 27A of the Securities Act of 1933 and Section 21B of the Securities Exchange Act of 1934, respectively. "Forward-looking statements" are based on expectations, estimates and projections at the time the statements are made, and involve risks and uncertainties which could cause actual results or events to differ materially from those currently anticipated, including but not limited to delays, difficulties, changed strategies, or unanticipated factors or circumstances affecting E21 and its business. A number of these risks and uncertainties are described in E21's periodic reports filed with Securities and Exchange Commission. There can be no assurance that such forward-looking statements will ever prove to be accurate and readers should not place undue reliance on any such forward-looking statements contained herein, which speak only as of the date hereof. E21 undertakes no obligation to republish revised forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

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