EXTON, PA--(Marketwire - Mar 21, 2013) - Elemica, the leading provider of supply chain integration and optimization solutions, discusses the benefits of a market driven supply chain. To be more competitive, companies will want to take steps beyond their four walls to better support the varied and specific needs of their individual customers, while also ensuring their supplier and logistics service provider strategies best support this objective. Elemica calls this customer centric view, the "outside-in" supply chain.
"Market driven supply chains are designed around the needs of the customer and emphasize demand sensing, flexibility, and driving intelligent, fast responses," says Rich Katz, Chief Technology Officer for Elemica. "An outside-in approach allows our customers to eliminate lost sales because they may not have otherwise been able to properly anticipate demand. It also helps maximize their profits by keeping them from carrying too much inventory."
Market driven supply chains are real game changers. Business is transformed when manufacturers, and all their trading partners, collectively sense and properly respond to supply and demand changes in the market. When visibility across the entire supply chain is realized, a company better understands where and when to source their raw materials, where to store their inventories, mitigate delays in shipments, and optimally scale production to meet real market demand.
"To achieve the competitive advantage a market driven supply chain offers, businesses must automate customer-driven processes and scale them across as many trading partners as possible, creating a massive network of partners with whom to conduct business," adds Rich Katz. "An outside-in supply chain means a business will be proactive instead of reactive, better respond to market volatility, and have total flexibility to meet the specific needs of each individual customer of theirs."
Elemica delivers state-of-the-art supply chain solutions in the areas of customer, supplier, sourcing, and logistics management. Elemica drives bottom line business results by promoting reduced cost of operations, faster process execution, automation of key business processes, removal of transactional barriers, and seamless information flow between business partners. Elemica was founded in 2000 and today connects more than 5,000 companies across multiple industries, processing over $150 billion in annual transactions. Elemica's global operations are headquartered outside Philadelphia and include offices in Amsterdam, Atlanta, Frankfurt, London, Seoul, Shanghai, Singapore and Tokyo. Clients include BASF, BP, Continental, The Dow Chemical Company, DuPont, The Goodyear Tire & Rubber Company, LANXESS, Michelin, Rhodia, Shell, Sumitomo Chemical, and Yokohama. For more information visit, www.elemica.com.