SOURCE: CineMaya Media Group

February 08, 2007 09:25 ET

Elephant Advertising Releases Campaign Blitz for DIRECTV

Mumbai to the New Jersey Turnpike -- Shah Rukh Khan Is Everywhere

NEW YORK, NY -- (MARKET WIRE) -- February 8, 2007 -- DIRECTV's South Asian advertising agency Elephant Advertising, a wholly owned subsidiary of CineMaya Media Group (PINKSHEETS: CNMY), has released a media advertising blitz across print, television, direct mail, and outdoor media to promote Kaun Banega Crorepati (the Indian version of "Who Wants to be a Millionaire") hosted by Shah Rukh Khan on DIRECTV's Star India Plus channel.

"The magnetic power of Shah Rukh Khan's smile touches the hearts of a billion plus around the world. It's no secret Khan's biggest fan following is the South Asian community," stated Nayan Padrai, President of CineMaya Media Group. "It's not everyday you drive down the NJ Turnpike and see a face that you would normally see on the Bollywood silver screen smiling down at you. We hope every Bollywood fan who sees this campaign will feel a little closer to home."

DIRECTV has been a big proponent of the belief that we live in an assimilated world, without borders. Thus, Elephant Advertising's marketing campaign for DIRECTV not only reaches consumers through traditional South Asian media, but also through touch points within their daily lives. Whether one drives down the turnpike or takes the train to Metropark, Elephant Advertising's media blitz will reach the consumer. And hopefully when they get home, they will turn to DIRECTV.

About the Agency

Elephant Advertising is a subsidiary of CineMaya Media Group (PINKSHEETS: CNMY) and the leading ethnic advertising agency focused exclusively on the burgeoning South Asian American market in North America. Elephant Advertising has built an impressive portfolio of clients including brands such as DIRECTV, Indus American Bank,,, and MCHI, amongst others.

For more information about Elephant Advertising, please visit or email

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