SOURCE: CineMaya Media Group, Inc.

August 22, 2007 08:30 ET

Elephant Advertising Shines at India Day Events Across the Country

Indian Americans Celebrate India's 60th Anniversary

NEW YORK, NY--(Marketwire - August 22, 2007) - Elephant Advertising, a wholly owned subsidiary of CinéMaya Media Group, Inc. (PINKSHEETS: CNMY), shines as a leading advertising and marketing services company for the South Asian community in North America.

This year marks the 60th Anniversary of India's Independence. In commemoration, Elephant Advertising coordinated the participation of its numerous clients (DIRECTV, Jet Airways, Air France, Indus American Bank,, MCHI, The Indian Express, and Divya Bhaskar) at celebratory festivals across the country during the past two weekends in New Jersey, New York, Los Angeles, San Jose, Dallas, Atlanta, and Chicago.

The parade in New York, which is organized by The Federation of Indian Associations (FIA) in the Tri-State area, reported a record crowd of 100,000 attendees waving the Indian flag and partaking in the festivities. This year also marks another milestone as it was the first time in FIA history a female president, Ms. Shobhana Patel, presided over the organization and the parade.

Commenting on the role of Elephant Advertising, Ms. Patel stated, "Elephant Advertising has been the biggest supporter of FIA's annual parade in New York City this year. We are very grateful for their participation as their help and contribution was beyond our expectations. Their clients which include both Indian and American corporations contributed and participated in our celebration, helping make it a successful event. This sets them apart."

Sunil K. Hali, Chairman of CinéMaya Media Group, stated, "This is a very important year for Indians around the world as India marks its 60th Anniversary. We are very fortunate that we have been able to support the various not-for-profit community organizations across the country, which conduct celebratory events to mark the Independence each year. Our event teams across the country have done a wonderful job in making this the biggest year yet for the agency in terms of participation and creativity."

Elephant Advertising coordinates and sponsors over 200 events each year for its various clients. This year the agency roster has become larger than ever, and the activities have become more spectacular and more creative. Though this weekend celebrated India's Independence, Elephant Advertising helped make it a truly International occasion with Brazilian Samba dancers for DIRECTV, beautiful floats with Indian themes, great music and lots of food. For, the leading South Asian online matrimonial service, the agency developed an idea that represented a dream wedding, having a Horse and Carriage complete with a bride and groom parade down Madison Avenue.

About Elephant Advertising

Elephant Advertising (, a wholly owned subsidiary of CinéMaya Media Group (PINKSHEETS: CNMY) (, is an ethnic advertising and events agency focused exclusively on the burgeoning South Asian American market in North America.

Elephant's current clients include DIRECTV WorldDirect, Air France, Indus American Bank,,,, NRC, and UniMart, amongst others. Elephant is a partner of the soon to be launched Diaspora Unit by STARCOM MediaVest Group, one of the world's largest advertising agencies.

Elephant Advertising's clients reap the benefits of a fully focused and committed team that delivers results. The agency maintains its headquarters in New York City, and has satellite operations across North America in cities such as Toronto, San Jose, Los Angeles, Dallas, Atlanta, D.C., and Chicago.

Elephant Advertising offers its clients an edge through its parent company CinéMaya Media Group, and its integrated model of media services and business units. Being in the communications, media, and entertainment business, Elephant draws upon the strength, knowledge, resources and experience of its sister platforms to provide enormous opportunities to extend business with this model community.

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About CinéMaya Media Group

CinéMaya Media Group (PINKSHEETS: CNMY) is a leading provider of high quality international South Asian media, entertainment, and marketing services in North America. Established in 2000, as a vertically integrated company, CinéMaya Media Group has since grown into a mini-conglomerate in the ethnic media landscape through its robust businesses within the following areas: Advertising, Publication, Broadcast, Television, Radio, Film, Television Production, Events. CinéMaya Media Group has offices in New York, New Jersey, California, Toronto, New Delhi, and Mumbai.

For more information on CinéMaya Media Group visit

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