SOURCE: Paytronix Systems, Inc.

Paytronix Systems, Inc.

July 13, 2015 09:00 ET

Elephant Bar Increases Customer Visits With Paytronix Geofencing Campaigns

Targeted Messaging Elicited Same-Day Restaurant Visits From 30 Percent of Recipients

NEWTON, MA--(Marketwired - Jul 13, 2015) - Paytronix Systems, Inc., a leading provider of reward program solutions to restaurants and retailers, today announced that the Elephant Bar restaurant chain has successfully deployed its geofencing capability. These messages compel visits from Elephant Bar Rewards members when they are within a set proximity to a restaurant. In a review of three recent campaigns, Elephant Bar determined that approximately 30% of members visited a restaurant on the day that they received a geofencing message.

As technology pioneers, with corporate headquarters in Dallas, TX, Elephant Bar operates 29 polished casual restaurants throughout seven states with the majority in California. Elephant Bar Restaurants are also located in Arizona, Colorado, Florida, Missouri, New Mexico, and Nevada. With a focus on quality food that is made from scratch and paired with craft cocktails, beer, and wine, Elephant Bar features American cuisine with a global twist that will take your taste buds on a journey.

Paytronix Geofencing enables restaurants to leverage spatial and temporal data on program members who are in the vicinity of a restaurant. As a program member crosses a customizable radius of a specific store, the geofencing module surfaces a message to the member's device that reminds them to use the rewards that they've earned or to come in and try their favorite drink. Because each message is integrated into the rewards platform, retailers and restaurants can ensure that each is targeted appropriately. For example, a free coffee message will only be sent to members who have a free coffee on their account.

Paytronix Geofencing enables marketers to:

Map a radius - virtually draw a perimeter around each location so that personalized, location-based messages can be sent to guests who enter the radius;

Influence behavior - by encouraging guests to come to the location when it is most relevant to them;

Accumulate data - about popular entry and exit points, as well as daypart opportunities, such as a capturing a crowd passing by during a snack period;

Gain competitive advantage - with an additional channel and data point to grab a guest's attention before a competitor does.

"When we analyzed the first three geofencing campaigns that we conducted with Paytronix, we discovered that approximately 30% of the Elephant Bar Rewards members messaged came into one of our locations on the same day," said Suzanne Gross, Senior Marketing Manager at Elephant Bar. "That level of incremental business proves that we have a real opportunity here with geofencing to offer more relevant messaging to our Rewards members."

"Elephant Bar has taken advantage of geofencing to surface offers and alerts to loyalty members who are on-the-go," said Kristen House, mobile product manager, Paytronix Systems, Inc. "We're not at all surprised that they are recording a 30% lift from these campaigns and are driving serious new spend from member visits."

About Paytronix Systems, Inc.
Paytronix's proprietary guest engagement platform helps more than 250 restaurant and retail chains manage and grow more than $10 Billion in guest spend. Customers benefit from big data consumer insights that Paytronix generates from 1-to-1 engagement with more than 20 million loyal guests -- through mobile, social and today's most innovative digital marketing tools. As a result, customers can more effectively segment and motivate their guests to increase spend and drive revenue. For more information, visit www.paytronix.com.

About Elephant Bar
Chalak Mitra Group (CMG) is a private equity firm serving the food service, hospitality and real estate sectors, which purchased the Elephant Bar chain in September of 2014. Founded by seven leaders in the restaurant franchise sector, the award-winning investment group brings more than a century of combined experience driving growth for emerging and established restaurant concepts. In addition to Go Roma, Chalak Mitra owns Genghis Grill, Baker Bros Deli, Ruby Tequila's Mexican Kitchen, Fireside Pies and Pepper Smash - A Cocktail Kitchen, among others. The group also includes franchisees of Kentucky Fried Chicken, Taco Bell, Twin Peaks and La Madeleine.