SOURCE: Elephant Talk Communications

Elephant Talk Communications

June 29, 2011 10:04 ET

Elephant Talk Announces Agreement With Zain Saudi Arabia

LONDON--(Marketwire - Jun 29, 2011) - Elephant Talk Communications, Inc. (OTCBB: ETAK) (www.elephanttalk.com), an international provider of business software and services to the telecommunications and financial services industries, announced today that it has come to an agreement with Zain Saudi Arabia to deliver and manage mobile services for Zain Saudi Arabia and Zain mobile brands in the Kingdom of Saudi Arabia.

Zain KSA is the newest player in the mobile telecommunications market in Saudi Arabia; it is the preferred choice for voice, messaging, multimedia, call management, data and other services in the Kingdom and has built a trusted and effective telecommunications provider for the largest country in the Middle East. Zain is listed on the Saudi Stock Exchange (SAU: ZAIN KSA).

"The segmentation concept will play a crucial role in the next phase of mobile services marketing for Zain Saudi Arabia and its enormous role in the Middle East," according to Martin Zuurbier, CTO of Elephant Talk. "Elephant Talk will install a full service platform in order to service both prepaid and post-paid customers in business and consumer segments, including M2M and data services. By delivering the optimal mix of services and features to many existing and newly defined target groups, Zain and its customers will receive a wide range of benefits. Zain has chosen Elephant Talk and its advanced platform to expand its multi-brand strategy across the Kingdom of Saudi Arabia." Zuurbier added, "We will provide additional support to Zain, such as the powerful features of the Elephant Talk convergent mobile platform for CRM, billing and IN."

Dr. Saad AlBaraak, CEO and MD of Zain Kingdom of Saudi Arabia, said, "Zain will have many new options to offer to mobile customers in the Kingdom of Saudi Arabia and will introduce new brands that Zain can use to create unique selling points to outplay the competition. For instance, with the rapid increase of smart phones, the popularity of data applications is growing fast. Working with the Elephant Talk platform supports our strategy to set a trend in utilizing the mobile phone to its maximum extent of tomorrow's capability."

About Elephant Talk Communications
Elephant Talk Communications, Inc. (OTCBB: ETAK) is an international provider of business software and services to the telecommunications and financial services industry. The company enables both mobile carriers and virtual operators to offer a full suite of products, delivery platforms, support services, superior industry expertise and high quality customer service without substantial upfront investments from clients. Elephant Talk provides global telecommunication companies, mobile network operators, banks, supermarkets, consumer product companies, media firms, and other businesses a full suite of products and services that enables them to fully provide telecom services as part of their business offerings. The company offers various dynamic products that include remote health care, credit card fraud prevention, mobile internet ID security, multi-country discounted phone services, loyalty management services, and a whole range of other emerging customized mobile services. For more information, visit (www.elephanttalk.com).

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