SOURCE: Elephant Talk Communications

Elephant Talk Communications

March 11, 2011 10:23 ET

Elephant Talk CEO Is Interviewed by Business News Americas

SCHIPOL, THE NETHERLANDS--(Marketwire - Mar 11, 2011) - Elephant Talk Communications, Inc. (OTCBB: ETAK) (http://www.elephanttalk.com/), an international provider of business software and services to the telecommunications and financial services industries, today announced that Steven van der Velden, Chairman and CEO, was interviewed in the March 4th, edition of Business News Americas.

In the interview, (http://www.elephanttalk.com/images/upload/Business%20News%20America%20Interview%20March%204%202011.pdf) Mr. van der Velden outlined Elephant Talk's strategy for its mobile virtual network operator (MVNO) business. Elephant Talk previously announced that the company has signed a Memorandum of Understanding with Cleartech to become its Mobile Virtual Network Enabler (MVNE) partner in Brazil. Elephant Talk will provide infrastructure services to the growing marketplace of MVNOs and their end-user customers. Cleartech is a joint venture of the three leading Brazilian IT companies, EDS, CPqD and DBA Engenharia.

Citing South America as an example in the Business News Americas interview, Mr. van der Velden said that for the current generation of MVNOs the focus is not on voice service but "much more a distribution channel, a communications channel for all of these businesses like banks and insurance companies, supermarkets, security and health maintenance companies. They want to reach out to their customer base and use the mobile channel next to brick and mortar outlets, next to the fixed-line internet. You will now have the mobile Internet and the cloud."

He added, "I think that opportunities will be much, much larger than simply competing for a customer looking for a low-priced voice minute. It's all about value-added services that can be brought through the mobile channel to the customer base of these new organizations."

Looking ahead, Mr. van der Velden said that ultimately, "The MVNO market will be 99 percent data driven. A simple smartphone is a perfect window to the digital world; it's an individualized window, and most of what happens around you in the digital world will come via the personal handset. That's where MVNOs will profit from."

Mr. van der Velden also pointed out that the market for MVNOs will extend beyond businesses to include a range of communities, including political parties, supermarkets that want to have a better bond with their customers, and those who need to have their health monitored, and others.

"All these people could be very well served from the mobile cloud," Mr. van der Velden said. "That's exactly where a platform like Elephant Talk's comes in. These businesses don't want to go through a huge learning curve when it comes to dealing with mobile networks. They just want to be in business, instantly."

Elephant Talk offers full MVNE solutions, installing platforms and providing the service to mobile as well as virtual operators on a pay-as-you-go, software as a service basis.

About Elephant Talk Communications:

Elephant Talk Communications, Inc. (OTCBB: ETAK) is an international provider of business software and services to the telecommunications and financial services industry. The company enables both mobile carriers and virtual operators to offer a full suite of products, delivery platforms, support services, superior industry expertise and high quality customer service without substantial upfront investments from clients. Elephant Talk provides global telecommunication companies, mobile network operators, banks, supermarkets, consumer product companies, media firms, and other businesses a full suite of products and services that enables them to fully provide telecom services as part of their business offerings. The company offers various dynamic products that include remote health care, credit card fraud prevention, mobile internet ID security, multi-country discounted phone services, loyalty management services, and a whole range of other emerging customized mobile services. For more information visit: www.elephanttalk.com.

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Certain statements contained herein constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements may include, without limitation, statements with respect to the Company's plans and objectives, projections, expectations and intentions. These forward-looking statements are based on current expectations, estimates and projections about the Company's industry, management's beliefs and certain assumptions made by management. Readers are cautioned that any such forward-looking statements are not guarantees of future performance and are subject to certain risks, uncertainties and assumptions that are difficult to predict. Because such statements involve risks and uncertainties, the actual results and performance of the Company may differ materially from the results expressed or implied by such forward-looking statements. Given these uncertainties, readers are cautioned not to place undue reliance on such forward-looking statements. Unless otherwise required by law, the Company also disclaims any obligation to update its view of any such risks or uncertainties or to announce publicly the result of any revisions to the forward-looking statements made here. Additional information concerning certain risks and uncertainties that could cause actual results to differ materially from that projected or suggested is contained in the Company's filings with the Securities and Exchange Commission (SEC), copies of which are available from the SEC or may be obtained upon request from the Company.

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