SOURCE: MumboJumbo

July 08, 2008 11:01 ET

Elf Bowling Hawaiian Vacation Hits Digital Waves

MumboJumbo Releases Latest Chapter in Zany Elf Bowling Series

DALLAS, TX--(Marketwire - July 8, 2008) - When Santa's away, the elves will play! MumboJumbo launched the latest installment in the Elf Bowling saga today with the unveiling of Elf Bowling Hawaiian Vacation.

In this latest chapter, Dallas-based developer NStorm's mischievous elves head out on the Polar Explorer for a cruise to a tropical vacation. Elf Bowling Hawaiian Vacation takes players through three all-new story levels with 19 brand-new bowling ball skins and 10 characters to choose from. Of course, it wouldn't be Elf Bowling without all new one-liners and hilarious wise-cracks from these salty vacationers.

"Elf Bowling is one of our franchise titles, and we're very proud to introduce this latest installment," said Mark Cottam, CEO of MumboJumbo. "Hawaiian Vacation introduces new characters and a fresh story that we think fans will really enjoy."

Elf Bowling is considered a pioneer of the viral marketing world. The game first came on the holiday scene in 1999 and quickly became an e-mail phenomenon, even being named one of the "best virtual marketing success stories of the year" by USA Today in 2000. Since that time the Elf Bowling games have been downloaded more than 50 million times.

Elf Bowling Hawaiian Vacation is available at and other popular online game portals, where players can download a free trial demo, or purchase the full game for $19.99. The elves will be back up to their holiday mischief later this year with the release of Elf Bowling 8 1/8.

About MumboJumbo

Headquartered in Dallas, Texas, MumboJumbo LLC™ is a worldwide publisher, developer and mass marketer of premium casual games for PCs and game consoles. MumboJumbo games are downloadable at its website as well as key game portals, or purchased at retail through mass merchants, computer retailers and specialty outlets. MumboJumbo owns and operates studios located in Dallas and Vladivostok, Russia, and publishes and distributes software through its subsidiaries worldwide. For more information please visit our website at

About Nstorm

Since 1999 NStorm has been recognized as the leader in advergaming and viral marketing delivering results second to none. NStorm's unique games are some of the most widely recognized and played games of all time with hundreds of millions of game plays and over a billion game play minutes. We've created that kind of online marketing magic for Sony, Hershey's, Frito-Lay, Jack Daniel's, Meineke, Conseco and many others.

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