SOURCE: Elgrande International, Inc.

November 28, 2005 11:07 ET

Elgrande's Products Continue to Receive Editorial Media Attention

VANCOUVER, CANADA -- (MARKET WIRE) -- November 28, 2005 -- Elgrande International, Inc. (OTC BB: EGDI), specializing in importing, marketing and distributing European-designed quality products, continues to attract strong media attention, with extensive editorial coverage in national publications.

Elgrande's products have received top draw editorial coverage with recent articles in Condo Life, Home Décor Buyer, Canadian Living, and The Nibble online magazine. The Company's products are also featured in two new cookbooks by well known Food Network TV's celebrity chefs -- Elizabeth Karmel's "Taming the Flame" and Bob Blumer's "Surreal Gourmet Bites." The accumulated value of editorial coverage received by Elgrande in the past two years now exceeds $1 million in equivalent advertising value.

A recent New York Post article by award winning author, reporter and feature writer Jennifer Gould Keil, highlights the growing shift in consumer spending towards Elgrande's style of casual tableware. Gould Keil credits this emerging trend with precipitating the unusually large number of mergers and acquisitions that have and are occurring in the $4-billion-a-year tabletop market as companies vie for position. The article quotes Amy Stavis, editor and publisher of Tableware Today, the industry's leading trade magazine. "There is absolutely a trend away from fine porcelain," Stavis says, adding that couples are registering for casual transitional tableware that can be used in formal and informal settings. Wendy Hare, Bloomingdales' national bridal registry director, and Marian Salzman, Director of Strategic Content and top trend-spotter for JWT, endorse Gould Keil's conclusions. The article credits well known analyst Pam Danziger, President of Unity Marketing, with coining the term "casual luxury" to describe this growing trend in consumer spending.

Mr. Michael Holloran, President and CEO, commented, "Our products have continually attracted editorial coverage in North America's top media. This is a result of our trend forward designs and focus on quality, functionality and price point. Early on we coined the phrase "casual, contemporary luxury" to describe our "look" and approach to the market. It is gratifying to see our vision of the market broadly endorsed by industry leaders. We have targeted what has turned out to be the hottest trend to hit tableware in decades with our award winning product mix. Our signature lines of glass tableware have helped establish this industry trend, and have ideally positioned us to capitalize on this growing consumer movement."

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About Elgrande International

Elgrande International ( specializes in sourcing, importing, marketing and distributing unique European-designed quality products in the medium to high-end tabletop market. Their products are exclusively produced for the North American home décor, giftware and artware sectors. The Company has a North American sales and distribution infrastructure that currently services approximately 650 customers with over 1,100 retail locations that include independent retailers and national key accounts. Elgrande was the winner of the 2003 CGTA "Best New Giftware" award (

This press release may include forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These statements are based on the Company's current expectations as to future events. However, the forward-looking events and circumstances discussed in this press release might not occur, and actual results could differ materially from those anticipated or implied in the forward-looking statements.

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