SOURCE: RegReady


May 21, 2013 08:00 ET

Elie Ashery, RegReady, to Address Marketing Industry on "Segmenting & Micro-Targeting: Know Your Audience" at SIIA Annual Conference

RegReady Announces Sponsorship

GAITHERSBURG, MD--(Marketwired - May 21, 2013) - Elie Ashery, managing principal of RegReady, a fair and balanced customer acquisition community helping marketers build true opt-in lists and sales leads, and co-founder and director of Gold Lasso, a special situations marketing solutions provider, will be addressing over 350 publishing professionals at the new Pathways to Publishing for Profits at the 37th annual SIIA conference in Washington, DC on June 5-7, 2013. Ashery will be speaking about "Segmenting & Micro-targeting: Know Your Audience." RegReady has announced that it will also be a sponsor of the conference.

Today consumer expectations for marketing communications and information are higher than ever before. Generic marketing lacks interest and users have come expect offers that are micro-targeted and highly relevant. Elie Ashery will discuss the four types of micro-targeting: demographic, behavioral, timing and purchasing, to help marketers understand how they can better engage their audiences.

"We are excited to share our keen understanding based on our client experience and provide insights on how marketers can work towards better understanding micro-targeting to increase the success of campaigns," says Ashery. 

Ashery will discuss ways to identify and optimize user segments based on data. General case studies from major brands will be reviewed and discussed. Attendees will gain deeper insights about the strong relation between successful marketing and micro-targeting. 

"The SIIA conference provides the opportunity to share our insights and share valuable information with the publishing community and we look forward to meeting with members of the industry," says Ashery.

ABOUT RegReady
RegReady is a transparent, fair and balanced customer acquisition community helping marketers to develop true opt-in marketing lists and sales leads. Through the power of co-registration, the Company helps to maximize content marketing efforts, significantly increasing the ROI of digital assets. RegReady makes customer acquisition easy, ethical, and rewarding by bringing the power of permission-based lead generation into a communal setting.

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