SOURCE: Europa Sports Products

lower calorie, NO GLUTEN, NO GUILT, HIGH-PROTEIN, ALL-NATURAL meal on-the-go

January 10, 2011 12:25 ET

Elisabeth Hasselbeck Introduces Gluten-Free Solutions for Healthy Families With nogii™ Brand of Gluten-Free Nutrition Bars

CHARLOTTE, NC--(Marketwire - January 10, 2011) -  Elisabeth Hasselbeck, Emmy-Award winning talk-show host of "THE VIEW," ABC news contributor, author, designer, and Gluten-Free living advocate, has added another facet to her crusade for enhancing the food & lifestyle choices for the Gluten-Free Community with her own line of nogii gluten-free nutritional products.

In May, 2009 Elisabeth brought the gluten-free lifestyle into the mainstream spotlight. Her New York Times Best-Selling Book "The G-Free Diet: A Gluten-Free Survival Guide," has become a guidepost for those suffering from Celiac Disease (like Elisabeth), as well as individuals who are eager to adopt the health-related benefits of a gluten-free lifestyle. Today, Elisabeth is entering the next phase of her commitment to this growing community with the creation of gluten-free nutritional products focused on the entire family.

"I created the nogii bars as a solution to my search for a lower calorie, NO GLUTEN, NO GUILT, HIGH-PROTEIN, ALL-NATURAL meal on-the-go with quality carbohydrates for sustained energy. The day is busy; the demands are high. Whether I am training for a 5K race, pushing through a long day of work, or getting the kids from school to practice and back, I needed a solution to keep me fueled, energized, and ready to tackle it all! It was a priority to provide healthy bar options for the whole family, so in addition to a High-Protein Bar (20G), there is also a Super Protein Bar (30G) intended for individuals with bigger appetites and higher protein needs like men and athletes, and very soon we will also be introducing an incredible gluten-free kids nutrition bar called nogii Kids," states Elisabeth Hasselbeck.

The nogii High-Protein (20grams) and nogii Super Protein (30grams) bars are formulated as: ALL NATURAL, NO GLUTEN, NO HIGH FRUCTOSE CORN SYRUP, NO TRANS FAT, NO HYDROGENATED OILS, and provide an ideal balance of PROTEIN/FAT/CARBS. The initial flavors are: nogii High Protein Peanut Butter & Chocolate and nogii Super Protein Chocolate Peanut Butter Caramel Crisp. Visit for more details.

Nogii Gluten-Free bars are being marketed by Shubox, Inc. and distributed exclusively by Europa Sports Products -- the nation's leading distributor of nutritional supplements. "Elisabeth has been instrumental in every step of creating the nogii product line. From formulation ideas, to packaging design, every single touch point along the development of this exciting product line has been all Elisabeth. Her sincerity for creating the best product possible is very evident. We are equally passionate about making these products available to retailers everywhere," states Eric Hillman, CEO-Europa Sports Products.

About Europa Sports
Based in Charlotte, NC, Europa is recognized as the industry leader in the distribution of nutritional supplements, sports drinks and accessories to gyms, health food stores and specialty supplement retailers. Europa offers more than 5,000 items representing more than 200 of the industry's leading brands.

About Shubox Inc.
Shubox Inc. is the USA's premier and most diversified innovation and Development Company in the health and wellness industry. They partner with the nation's leading manufacturers and celebrity brands to help them grow their businesses through access to event properties, retail sales channels, media production and distribution, sponsorship consulting, brand licensing, and other services.

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