SOURCE: ICON Health & Fitness

ICON Health & Fitness

October 19, 2010 18:07 ET

Elisabeth Hasselbeck of "The View" to Promote ProForm Ab Glider

LOGAN, UT--(Marketwire - October 19, 2010) -  Elisabeth Hasselbeck, co-host of ABC-TV's The View and ABC News correspondent for Good Morning America, will be the celebrity spokesperson for the new ProForm Ab Glider.

Hasselbeck is featured throughout the campaign for this product, including in a 30-minute infomercial, :60 and 1:20 TV commercials, product packaging and website.

"The ProForm Ab Glider is fun and easy to use fitness machine," Hasselbeck said. "It's a great way to get an all-round cardio workout and slimmer, flatter abs in a short time. I like it because it fits my busy lifestyle."

Hasselbeck noted that compared to other ab machines, only the ProForm Ab Glider has Dual Action Training with both circular and crunch motion. Dual Action activates all the abs and core muscles.

"You can't find a better way to get better abs at a better price," she noted. "It's the kind of performance and value I'd expect from the ProForm fitness brand."

Hasselbeck will preview the ProForm Ab Glider at 11 AM EST on Wednesday, October 20 on The View, providing all 200 audience members with their own products. She will appear live on QVC at 4 pm EST with the ProForm Ab Glider later that day.

"We looked for a celebrity who balanced the challenges of staying fit with an active work and family life," said Colleen Logan, VP, Marketing of ProForm. "Elisabeth has a thriving career, but a quick glance at any photo belies the fact that she is the mother of three children under age 10."

The complete ProForm Ab Glider program includes the ProForm Ab Glider product, digital workout counter, the "3-minute Results" workout DVD, and "Amazing Abs" workout DVD and the Weight-Loss Eating Guide.

Elisabeth herself leads both workout DVDs.

The ProForm Ab Glider will retail for $149.

The ProForm Ab Glider will be available at retailers nationwide starting in mid-October, including QVC, Walmart, Sam's Club, Dick's Sporting Goods, Big 5 Sporting Goods, Academy, MC Sports, Dunham's, Sports Chalet, Shopko, Fred Meyer, Meijer, AAFES, Nexcom, Hibbets, Mills, Blains, Kohls, OC Tanner, Seventh Avenue, Bluestem, Amazon, and Quantum Fitness , Sri Lanka, and Fitboxx, Hong Kong.

About ProForm
ProForm is the number one brand of fitness equipment in world, with more sales of treadmills, ellipticals, stationary bikes and fitness equipment than any other brand. ProForm has a history of production innovation including Space Saver, the patented technology that allows a treadmill and elliptical to fold for storage. ProForm is a brand of ICON Health & Fitness, the largest developer, manufacturer and marketer of fitness products worldwide.

Contact Information

  • For information, photos or product samples, please contact
    Colleen Logan
    VP, Marketing
    ICON Health & Fitness
    Email Contact