SOURCE: Europa Sports Products

Europa Sports Products

November 09, 2011 10:00 ET

Elisabeth Hasselbeck's NoGii™ Product Line to Donate NoGii Nutrition Bars to Soldiers Overseas Through Operation NoGii

CHARLOTTE, NC--(Marketwire - Nov 9, 2011) - NoGii announced today the launch of Operation NoGii, in which NoGii will donate one box of gluten-free NoGii protein bars to deployed servicemen and women for every NoGii purchase made online at beginning Veterans Day (November 11) until November 30, 2011. Working with Army Major Mike Erwin, founder of Team Red, White and Blue, all donated NoGii bars will be sent to soldiers overseas at various base locations in time for the upcoming holiday season. Operation NoGii is that easy! Buy something for yourself and you are in-turn making a donation to a US soldier. Purchasers must enter promo code USA at time of purchase to activate donation of product.

Acknowledging and supporting our soldiers in any way is extremely important to NoGii creator Elisabeth Hasselbeck. "This Veterans Day join us in embracing the soldiers who serve our Great Country each day. It is an honor to be able to send NoGii bars out to the servicemen and women overseas on a mission," stated Elisabeth. "Sending a box of NoGii bars means sending sustainability, energy, endurance and most importantly -- our support. Help get a bar in the hands of a soldier who holds our Freedom so carefully in his or her own and let them know we are here for them."

"It's hard to describe the feeling when you're deployed and you hear that a care package for you has arrived from home. It's not just the content of the care package but the message of support from home," said Major Mike Erwin. "While soldiers appreciate any items from home, the item at the top of many lists is protein bars. Food in a combat zone is rarely fresh, so soldiers seek out protein bars for their high protein and caloric count. More importantly, when on 24-72 hour missions, they rely on protein bars to fuel their bodies. Having sent over several NoGii bars earlier this year, I can think of no better item to send our troops during this holiday season."

NoGii gluten-free protein bars are available in three varieties: High Protein, Super Protein and new nut free NoGii Kids. All products are all natural, contain no high fructose corn syrup and have an ideal balance of protein/fat/carbs, making them the perfect gluten-free solution for the entire family. NoGii bars are available online and at multiple national retailers. To find your nearest NoGii retail locations visit our store locator. NoGii is exclusively distributed by Europa Sports Products.

About NoGii
NoGii gluten-free nutrition bars were created by Emmy-Award winning host of ABC's The View and gluten-free advocate Elisabeth Hasselbeck. The perfect gluten-free solution for the whole family, NoGii bars are available in three delicious different varieties. Visit for more information.

Contact Information

  • Media Contact:
    Devon Bjorklund
    Europa Sports Products
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