November 13, 2007 07:50 ET

Elizabeth Dallaire Announced as UNICEF Canada Ambassador

Dallaire Returns From Kenya, Named Spokesperson for Holiday Campaign

TORONTO, ONTARIO--(Marketwire - Nov. 13, 2007) - Long-time volunteer, Elizabeth Dallaire, was announced today as an Ambassador to UNICEF Canada and key spokesperson for UNICEF's annual holiday campaign which supports the critical work UNICEF does to help the world's most vulnerable children.

"UNICEF is an organization that I hold very close to my heart," said Mme. Dallaire. "I've been purchasing UNICEF cards and gifts for as long as I can remember. I'm a strong supporter of this organization because I have seen first-hand the difference they are making in the lives of children who most need our help."

As the wife of Lt. General Romeo Dallaire, ret'd., Senator, Mme. Dallaire has been particularly touched by the enormous challenges children face in the developing world. Just recently, she returned from a field trip to Kenya where she was able to see UNICEF at work in the areas of health, education and HIV and AIDS programming. Mme. Dallaire is a former primary school teacher, committed to improving education and opportunities for children.

"Elizabeth is a natural fit for our holiday gift-giving campaign," said Nigel Fisher, President & CEO, UNICEF Canada. "Not only is she a close friend of UNICEF's, she is a passionate woman who has, time and time again, demonstrated her commitment to helping children, not just here in Canada, but around the world."

UNICEF's holiday campaign offers Canadians a special opportunity to purchase Cards and Gifts and Gifts of Magic to support UNICEF's work to save, protect and enhance children's lives in 156 countries and territories.

Gifts of Magic are an alternative gift-giving idea that allows individuals to make a donation in the name of a colleague, friend or loved one, and help a child in need. Each Gift of Magic addresses a specific need of children, including health, education, access to clean water and emergency relief - basics of childhood that too many children still do not have access to.

Through UNICEF's Cards and Gifts programme, UNICEF offers a selection of traditional greeting cards and special gifts, such as hand-woven shawls, handcrafted candles, stationery and educational toys for children. Many of UNICEF's gifts are handcrafted by small-scale artisans in areas where UNICEF works. All net proceeds from UNICEF's Cards and Gifts help UNICEF develop long-term solutions for bringing education, life-saving healthcare and emergency supplies to the world's most vulnerable children.

Cards and Gifts are easy to purchase and are available online at www.shopunicef.ca, at UNICEF sales kiosks, retail parteners or through our catalogue, which can be viewed or ordered online. Gifts of Magic can be purchased online at www.unicefgiftsofmagic.ca, through the Gifts of Magic Catalogue or by calling 1-888-777-0380.


UNICEF is the world's leader for children, working in 156 countries and territories to save, protect and enhance the lives of girls and boys. UNICEF supports child health and nutrition, promotes quality basic education, protects children from violence, exploitation and AIDS, and is the world's largest provider of vaccines for developing nations. A global leader in emergencies with six decades of on-the-ground experience, UNICEF saves and rebuilds children's lives in natural disasters and conflict. UNICEF is funded entirely by voluntary contributions from individuals, businesses, foundations, schools, associations and governments.

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