SOURCE: Ellerdale


March 01, 2010 17:48 ET

Ellerdale Turns Twitter Stream Into Trends and Hot Topics

Twitter and Ellerdale Sign Agreement for Full Access to the Twitter Firehose

MENLO PARK, CA--(Marketwire - March 1, 2010) -  Today, Ellerdale, a Web Intelligence company that makes data more relevant and valuable, announced that it has licensed the Twitter firehose of real-time data for its first public project called Trends. Ellerdale's Trends gives users a live overview of topics that are trending on the Web and their relationships to other topics along with what people are saying about them. The Trends site is currently processing 600 tweets per second.

On, visitors see the world's conversations as they happen, organized visually by categories and topics. The site currently supports over five million individual topics. It displays trending topics in 12 categories such as politics, music, film and sports. For instance, Ellerdale's Trends shows whether President Obama is talked about more than Tiger Woods, or if Haiti is higher on everyone's radar than Hawaii. Visitors can look up any additional topics or categories by using the search box on the site.

Ellerdale is among the first group of small companies and start-ups to receive access to Twitter's full feed of all public tweets. Ellerdale turns the feed into a visual snapshot of what the world is talking about by using its Web Intelligence platform to index, analyze and categorize the data in real time.

Last week, Twitter revealed there are over 50 million tweets sent per day, which translates to around 600 tweets per second. Reports show that Twitter and other social networks are an increasingly important news source for a rapidly growing number of people. Ellerdale has developed an intelligent way to make sense of the stream so that visitors can easily see what matters at any given moment.

"People can't keep up with the amount of data that is shared on the Web today," said Jens Christensen, founder and CEO of Ellerdale. "Our Web Intelligence platform offers a solution by extracting meaning from the data in real time. Twitter is one of the most important services on the Internet that allows people to share stories and topics that matter to them. Access to the Twitter firehose makes our Trends project even more accurate and relevant."

Ellerdale reveals relationships between stories, topics and trends, even if different words are used to describe the same concept. The company's Web Intelligence platform uses semantic technology to understand the content of Tweets. For example, the platform knows that "The Governator" refers to Arnold Schwarzenegger.

Additionally, Ellerdale is able to rapidly index high-volume data feeds. The Ellerdale Web Intelligence platform processes many millions of rows of data in real-time every day. Ellerdale's technology identifies topics in tweets and rss feeds and then computes trends, analyzes discussions, and makes sense of the stream in real-time. Real-time data is especially difficult to analyze. To keep pace with large, real-time streams, Ellerdale has developed a fault-tolerant, distributed database that simultaneously indexes and serves search requests.

About Ellerdale
Ellerdale applies Web Intelligence technology to make data more relevant and valuable. Ellerdale has developed and licenses a Web Intelligence platform optimized for large, real-time data feeds. Trends is the first application of the company's Web Intelligence platform. The company was founded in 2008 by Jens Christensen and Arthur van Hoff.

Ellerdale is angel funded and headquartered in Menlo Park, Calif.

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