SOURCE: HouseValues

May 12, 2006 08:10 ET

Ellie Mae Selects HouseValues for Leads and Marketing Services

Ellie Mae Seeks to Provide Its Brokers a Better Option for Online Leads

KIRKLAND, WA -- (MARKET WIRE) -- May 12, 2006 -- HouseValues Inc. (NASDAQ: SOLD), the online real estate and mortgage industry's leading marketing services company, has announced that it has partnered with Ellie Mae to provide comprehensive online lead generation and lead management services to Ellie Mae's network of 130,000 mortgage broker customers.

Ellie Mae will offer HouseValues' mortgage products to its national mortgage broker network, with consumer leads from HouseValues available directly through its Encompass Mortgage Automation System. The seamless integration of HouseValues' consumer leads into Encompass comes in response to strong broker demand for higher quality leads than are typically available in the marketplace.

"Through a survey we conducted in 2005, we know that lead quality and the availability of high-quality loan prospects is a major issue among mortgage brokers nationwide," stated Richard Fienberg, group product manager from Ellie Mae. "Through this partnership with HouseValues, we're providing brokers a better option for online leads."

HouseValues generates mortgage leads from a network of leading real estate and mortgage Web sites. Leads are available for purchase by Ellie Mae's customers, and the lead data is automatically populated into Ellie Mae's Encompass Mortgage Automation System for easy follow-up by mortgage brokers.

"Ellie Mae has been a leading provider of innovative, Web-based mortgage technology for many years, and we're excited to partner with this industry leader," said Kevin Akeroyd, vice president of mortgage at HouseValues Inc. "As a result of this agreement, HouseValues gains an important new partner that enables the delivery of high-quality leads serviced by mortgage brokers looking to gain a critical advantage in the growing online mortgage business."

About HouseValues Inc.

Founded in 1999, HouseValues Inc. (NASDAQ: SOLD) provides consumers and real estate professionals with the information and tools they need for success throughout the home buying and selling process. The company's flagship consumer products include™, a lifestyle and neighborhood-centric home buying and selling service;, a service that provides current and prospective home owners with competitive mortgage and refinance quotes from leading lenders;®, a service that provides home sellers with market valuations of their current home; and™, a service that alerts home buyers as soon as new homes hit the market that meet their criteria. Learn more at

About Ellie Mae

Ellie Mae is an award-winning provider of software and services for the mortgage industry, and was recently named to the Inc. 500 list of America's fastest-growing private companies. Ellie Mae provides a comprehensive line of products and services including the company's flagship Encompass® mortgage automation system, Contour™ and Genesis 2000® loan origination software, Encompass Websites™ for mortgage brokers, and Ellie Mae Docs™ services for document processing. Ellie Mae's ePASS® Network is the mortgage industry's online transaction platform enabling all mortgage companies in the United States to easily do business online with dozens of leading lenders and thousands of settlement service providers. Ellie Mae is based in Dublin, California. To learn more about Ellie Mae, visit or call (888) 955-9100.


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