SOURCE: Eloqua Corporation

December 05, 2007 09:52 ET

Eloqua Achieves Its Strongest Quarterly Performance Ever in Q3 2007

Record-Breaking Revenues and $23 Million in Series C Funding Fuel Continued Growth

TORONTO--(Marketwire - December 5, 2007) - Eloqua Corporation, the leading supplier of automated demand generation applications and expertise for business-to-business (B2B) marketers, today announced that it achieved its best quarterly performance since the company's inception in 1999. The company's success validates Eloqua's long-term strategy for maintaining and expanding its position as the leading provider of marketing automation solutions designed specifically for B2B marketers.

"Eloqua's performance this quarter underscores what our customers have long known: tightly integrated marketing activities and measurable sales results appeal to any size organization regardless of vertical market," said Joseph Payne, CEO of Eloqua. "From the sole B2B marketer who needs to generate high quality leads for sales to the global marketing organization that needs to optimize worldwide programs, Eloqua gives marketers critical insight into buyer behavior and the impact of marketing programs on revenue."

Eloqua's record-breaking Q3 performance reflects the demand for solutions that enable B2B marketers to execute and automate effective, interactive multi-channel campaigns and individualized communications by interpreting prospects' behavior and interest. This level of intelligence helps marketers measure the revenue impact of their activities, build stronger relationships with prospects, and ultimately drive higher revenue through the sales pipeline with more qualified sales leads. Eloqua's key achievements in the third quarter of 2007 include:

--  Significant customer growth: On track for another year of 100% growth,
    Eloqua had record upsells to existing customers and expansion into new
    divisions of existing customers.  New customers represented a variety of
    industries - such as technology, telecommunications and financial services
    - in which B2B marketers are tasked with delivering quality leads that
    generate business.  New customers in this period include AffyMetrix,
    Exclusive Resorts and TDS Telecom.
--  $23 million in Series C Funding: Eloqua will use this strategic
    funding to support its rapid customer growth, particularly in global
    markets, and to fund ongoing innovation aimed at specific vertical markets.
    Bessemer Venture Partners joins Eloqua's existing investors, JMI Equity and
    Bay Partners.
--  The appointment of Brett Shellhammer as senior vice president of
    product management:  Shellhammer, formerly of Open Text, brings more than
    20 years of experience in product management to Eloqua. In his role at
    Eloqua, Shellhammer will bring a razor sharp customer focus to the ongoing
    development of the Eloqua Conversion Suite.  His priorities will include
    enhancing the overall customer experience and product adoption, while
    continuing to innovate across the Eloqua product line.
--  Increased penetration within the small and medium-sized business
    market: Eloqua's new inside sales department secured more than a dozen new
    customers among companies with annual revenues of $15 million or less.
--  Eloqua's Agency Success program delivers first campaigns for marketing
    clients:  Following the introduction of the program last quarter, Q3 marked
    the development of the first campaigns by new agency partners. Highlights
    included the signing of a Top 10 Financial Services account by Bulldog
--  Customer community growth: As marketing automation becomes a staple of
    the marketer's toolkit, Eloqua's role in developing marketers' skillsets
    has become an even greater focus. Several new events were initiated to
    further support the Eloqua community, including the inaugural Customer
    Advisory Board and the first Eloqua Marketing Awards which recognized many
    of the most innovative and effective marketing campaigns developed by
    Eloqua customers.

Eloqua's record-breaking third quarter of 2007 follows a strong second quarter performance that added BEA Systems, DMTI Spatial, Inc., Initiate, National Instruments and Teletech as new customers.

"Our implementation of Eloqua was easy and straightforward," said John Sorrell, Director of Marketing, DMTI Spatial Inc. "The expertise of Eloqua's team -- not only in the implementation of its technology, but also as marketers in their own right -- enabled us to quickly begin using our system effectively. We anticipate dramatic increases in our sales pipeline using the best practices as demonstrated by the Eloqua team."

About Eloqua Corporation

Eloqua provides the leading integrated demand generation applications and expertise for executing, automating and measuring highly effective B2B marketing programs. Eloqua drives the entire marketing process from contact to close, while making prospect interest and intent visible at every step. With leading technology backed by expert professional services, Eloqua automates best practices in demand generation for marketers who need to produce a continuous flow of qualified leads for a professional sales force. Eloqua's customers include Sybase, Seagate, Nokia, MySQL, Administaff, Nuance and many other leading B2B marketers. Eloqua Corporation is headquartered in Toronto with offices throughout North America and in the UK and Singapore. For more information, please visit or call 866-327-8764.

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