SOURCE: Eloqua


November 15, 2010 09:01 ET

Eloqua and TRUSTe Form Partnership

Eloqua Customers Can Take Advantage of Added Privacy Protections to Boost Conversion Rates and Revenue

VIENNA, VA--(Marketwire - November 15, 2010) - Eloqua, the leader in marketing automation solutions that dramatically accelerate revenue growth, has formed a strategic partnership with TRUSTe, the leading privacy trademark. Eloqua clients can now benefit from TRUSTe's slate of privacy services to enhance confidence among prospects and drive higher conversation rates and sales.

By working directly with TRUSTe, Eloqua customers can enjoy one-click access to industry leading data management solutions for the collection, storage and use of personal information online. Customers can turn to TRUSTe for auditing services to ensure their marketing campaigns meet with complex global data protection standards and take advantage of consumer privacy dispute resolution offerings.

Additionally, Eloqua users can attach the confidence-inspiring TRUSTe symbol of approval to e-mail communications, online forms and landing pages. Prospects know their data is secure when they see this recognized badge, leading to higher conversation rates and better end-to-end marketing performance.

"Protecting consumer data is the highest priority at Eloqua," said Joe Payne, CEO of Eloqua. "The partnership with TRUSTe cements our commitment to provide customers with best available resources for turning prospects into clients and driving revenue growth."

"Partnering with Eloqua gives TRUSTe the opportunity to further broaden online trust," said Chris Babel, CEO of TRUSTe. "The TRUSTe Web Privacy Seal immediately tells consumers that their personal information is being handled safely, encouraging consumer engagement and resulting in more qualified leads for revenue generation."

Dennis Dayman, Chief of Privacy and Security Officer at Eloqua, said: "Privacy regulations vary from country to country, government to government. We can help brands with global aspirations from getting bogged down in the minutiae of constantly changing privacy standards. Teaming with TRUSTe is another way Eloqua is making it easier for customers to build and deliver top-notch campaigns."

About Eloqua

Eloqua helps clients dramatically accelerate revenue growth through Revenue Performance Management. Eloqua provides powerful business insight to inform marketing and sales decisions today that drive revenue growth tomorrow. The company's mission is to make its customers the fastest growing companies on earth. Thousands of users rely on the power of Eloqua to execute, automate, and measure programs that accelerate revenue growth. Eloqua's customers include Adobe, AON, Dow Jones, ADP, Fidelity, Polycom, and National Instruments. The company is headquartered in Vienna, Virginia, with offices in Toronto, London, Singapore and throughout North America. For more information, visit, subscribe to the It's All About Revenue blog, call 866-327-8764, or email

About TRUSTe

Thousands of companies rely on TRUSTe's leading privacy trustmark to enhance consumer trust, drive increased registrations and transactions, and comply with complex privacy requirements. Consumers know that when they see the TRUSTe seal, they can "Click with Confidence" because the certified website is responsible with their personal information. TRUSTe has certified more than 40 percent of the top fifty websites, including Facebook, Yahoo, Microsoft, eBay, AOL, Adobe, AT&T, Comcast, Disney,, Apple, LinkedIn, Web MD, and Yelp. TRUSTe also certifies many of the top advertising and technology service providers for websites. For additional information on TRUSTe and its services, please visit

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