SOURCE: Eloqua Corporation

September 24, 2007 11:34 ET

Eloqua Announces Winners of First Annual Eloqua Marketing Awards

Aon, Cognos, InQuira, NetQoS and Sybase Are Among the Companies Collecting "Markies" for B2B Marketing Excellence

TORONTO and SAN FRANCISCO, CA--(Marketwire - September 24, 2007) - Eloqua Corporation, the leading supplier of automated demand generation applications and expertise for business-to-business (B2B) marketers, today announced the winners of the first annual Eloqua Marketing Awards. The Eloqua Marketing Awards, also known as the "Markies," recognize innovative and visionary marketers in the field of demand generation, as well as ground-breaking campaigns and programs for lead management, lead scoring, interactive marketing and global campaign management. The Markies were handed out at an exclusive gala in San Francisco.

"Although the marketing landscape has changed dramatically in the last 10 years, we have found that B2B marketers from companies of all sizes are creating innovative campaigns that achieve notable and measurable results," said Joe Payne, CEO of Eloqua. "The Eloqua Marketing Awards recognize the best of the best -- those organizations and individuals that serve as models for others striving to achieve B2B marketing excellence."

Please visit to view the extended list of companies that have won the 2007 Eloqua Marketing Awards, which includes:

--  NetQoS: Marketer's Choice Award. NetQoS was selected for the
    Marketer's Choice award for its solution to a problem that many marketers
    wished they had -- too many leads from a very successful viral campaign and
    event. NetQoS knew there were many business opportunities buried within the
    avalanche of raw leads, but the challenge was how to process the leads
    quickly and efficiently. Through the innovative use of marketing
    automation, NetQoS was able to reduce its processing time of leads from two-
    and-a-half weeks to just three days while generating more than $2 million
    in pipeline.
--  Angela Kauffman, Aon: Marketing Visionary Award. Kauffman is a
    marketing visionary who has provided her marketing and sales organization
    with innovative tools that increase effectiveness and efficiency. She
    has created new processes to dynamically move critical prospect information
    between Aon's marketing and sales systems, and created customized training
    programs to drive adoption of demand-generation best practices within the
    Aon marketing group. Kauffman's constant role as a champion for marketing
    automation is driving Aon towards new levels of excellence.
--  Cognos: Best Lead Management Award. Cognos' analytical approach to
    lead management has resulted in a highly sophisticated marketing program
    that yields stellar response and conversion rates. To better educate those
    prospects that are still in the early stages of the pipeline, Cognos
    developed an automated nurturing program that sends highly targeted
    communications to the right people at the right time. The marketing team's
    painstaking research and planning prior to deployment has eliminated the
    need for form submissions while ensuring that content delivered to leads is
    always new.
--  InQuira: Best Lead Scoring Award. Faced with limited resources and
    long sales cycles, InQuira has focused its energies on determining the
    quality of its leads based on behavior, not demographics. By tracking
    prospect "buying signals" like site visits to high-value content, search
    engine click-throughs and registration form submissions, marketers at
    InQuira drive more than 80% of the new name deals closed by InQuira's field
    sales team. For the sales team, the sophisticated lead scoring system in
    place at this company not only improves its understanding of prospect needs
    but keeps it tightly aligned with marketing throughout the sales process.
--  Sybase: Global Marketing Effectiveness Award. Sybase deployed Eloqua's
    award-winning marketing automation software in the North America division
    in 2005 and then globally in 2006. The company has gained visibility into
    marketing performance, improved marketing campaign execution for enterprise
    mobility and analytics solutions, and proved marketing return on
    investment. Sixty-five users from diverse marketing groups in 22 countries
    work from Eloqua Conversion Suite to execute and track a variety of
    marketing initiatives -- from trade show campaigns to Web seminars --
    promoting consistency in Sybase's lead generation practices on a global
--  Interactive Marketing Award. This company, the world's largest
    information capture vendor, uses Eloqua Hypersites, which are content-
    driven microsites that deliver a compelling user experience and address the
    unique interests of various market segments. The company's microsite provides up to eight dynamic messages per page
    across 22 different market segments. This level of Web-based
    personalization has delivered impressive conversion and response rates,
    helping to qualify leads for the company's many channel partners.

About Eloqua Corporation

Eloqua provides the leading integrated demand generation applications and expertise for executing, automating and measuring highly effective B2B marketing programs. Eloqua drives the entire marketing process from contact to close, while making prospect interest and intent visible at every step. With leading technology backed by expert professional services, Eloqua automates best practices in demand generation for marketers who need to produce a continuous flow of qualified leads for a professional sales force. Eloqua's customers include Sybase, Seagate, Nokia, MySQL, Administaff, Nuance and many other leading B2B marketers. Eloqua Corporation is headquartered in Toronto with offices throughout North America and in London. For more information, please visit or call 866-327-8764.

Contact Information