SOURCE: Eloqua


December 23, 2009 14:23 ET

Eloqua Announces Winners of the Third Annual Markie Awards

VIENNA, VA--(Marketwire - December 23, 2009) - Eloqua, the category-defining marketing automation leader and provider of best practices expertise for marketers worldwide, honored 13 companies at its third annual Markie Awards at the Eloqua Experience 2009 global user conference.

The Markie Awards recognize excellence in business marketing. Awards went to companies that have demonstrated exceptional and innovative ways to reach audiences, automate marketing processes, align marketing and sales and measure marketing impact.

"Our vision for the Markie Awards is to seek out and recognize true excellence in marketing," said Joe Payne, CEO of Eloqua. "With the Markies we want to create an industry award that sets a benchmark for what marketers can accomplish. Salespeople play a visible role in any company's success, and they often get the accolades. We believe that for marketers to share in that credit, it's essential to do the same thing that salespeople do, which is to look at metrics and results. The winners of these awards set an important example for the rest of us."

Those honored include:

Marketing All Star Award - NIIT (USA), Inc. is the winner of this first-time category, which recognizes the excellence of a company's marketing efforts as a whole. NIIT earned the award for proving it has fully embraced the values, concepts and best practices of demand generation, and is successfully executing against them.

The Best Channel Marketing Award - Intel Australia, for making operational improvements with its partner and/or channel ecosystem to enhance communication or increase sales results.

The Sales Impact Award - Infoblox, for providing its sales team tools, programs and insight to measurably improve sales processes, shorten sales cycles, win more deals and increase deal sizes.

The Marketing Visionary Award - NetApp, recognized as positive change agent by promoting marketing automation within their organization and within the industry.

The Social Media Marketing Award - TD Garden, a subsidiary of Delaware North Companies, Inc., for its creative use of social media technologies, such as blogs, forums, RSS feeds, Twitter, Facebook or other related mediums to build stronger relationships and sustained dialogue with customers and prospects.

The Marketing Center of Excellence Award - National Instruments, for its significant investment in developing marketing best practices, organizational alignment and consistent standards for measurement and reporting.

Other categories included awards for creativity, personalization/profiling, CRM integration, lead scoring, lead nurturing and customer lifecycle marketing. A full list of winners of the 2009 Markie Awards can be found at

About Eloqua

Eloqua is the category-defining marketing automation leader and provider of best practices expertise for marketers around the world. The company's mission is to make its customers the best marketers on earth. Thousands of customers from leading companies such as American Express, Aon, Apple, Fifth Third Bank, Dow Jones, Fidelity, Seagate and Sybase rely on the power of Eloqua to execute, automate and measure programs that generate revenue. Eloqua helps companies read and decode their buyers' Digital Body Language™, thereby improving the quality and quantity of sales leads, increasing marketing effectiveness, and accelerating the selling process. Eloqua is headquartered in Vienna, Virginia, with offices in Toronto, London, Singapore and throughout North America. For more information, please call 866-327-8764 or email

* National Instruments is a trademark of National Instruments. Other product and company names listed are trademarks or trade names of their respective companies.

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