SOURCE: Eloqua


December 14, 2010 09:00 ET

Eloqua Appoints Doug Sechrist Vice President of Demand Marketing

Award-Winning Marketer to Lead Company's Demand-Gen Efforts

VIENNA, VA--(Marketwire - December 14, 2010) - Eloqua, the leader in marketing automation solutions that dramatically accelerate revenue growth, today announced the hiring of Doug Sechrist as Vice President of Demand Marketing. Mr. Sechrist will lead the company's demand creation and Revenue Performance Management initiatives.

Mr. Sechrist will oversee Eloqua's campaign and event planning, field marketing and demand center. He is responsible for implementing best practice systems, online and offline campaigns, predictive analytics and Revenue Performance Management.

"Doug brings a wealth of knowledge of the SaaS industry and the know-how to connect qualified leads to revenue," said Brian Kardon, CMO of Eloqua. "His experience will be invaluable as we continue to introduce the most powerful analytics available to businesses seeking to nurture and convert leads into sales."

Mr. Sechrist added, "As a longtime user and advocate of Eloqua, it's clear there is no better platform for generating demand, moving prospects down the sales funnel, and driving revenue. Executives are looking for greater accountability from their marketing teams. I am excited to share such an exceptional solution with marketers everywhere." 

Mr. Sechrist has more than 15 years of experience in the high-tech industry and has led marketing teams in implementing marketing automation and lead management systems. Before joining Eloqua, he served as Vice President of Demand Marketing at Taleo, the leading provider of on-demand talent management systems. Prior to Taleo, Mr. Sechrist held Corporate and Field Marketing positions at ZANTAZ, an Autonomy Company, Intira Corporation, and Ascend Communications. Mr. Sechrist, through his work at Taleo, is a two-time Markie Award winner as well as the recipient of SiriusDecisions' Fourth Annual Return on Integration (ROI) Award. These awards are among the highest honor given in the field of demand generation, both designed to honor excellence in marketing and recognize and celebrate superior sales and marketing alignment performance.

About Eloqua

Eloqua helps clients dramatically accelerate revenue growth through Revenue Performance Management. Eloqua provides powerful business insight to inform marketing and sales decisions today that drive revenue growth tomorrow.  The company's mission is to make its customers the fastest growing companies on earth. Thousands of users rely on the power of Eloqua to execute, automate, and measure programs that accelerate revenue growth. Eloqua's customers include Adobe, AON, Dow Jones, ADP, Fidelity, Polycom, and National Instruments. The company is headquartered in Vienna, Virginia, with offices in Toronto, London, Singapore and throughout North America. For more information, visit, subscribe to the It's All About Revenue blog, call 866-327-8764, or email

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