SOURCE: Eloqua

February 26, 2008 15:24 ET

Eloqua CEO Joseph Payne to Present at Pacific Crest 2008 On-Demand Conference

Industry Expert to Speak on the Importance of Effectively Interpreting "Digital Body Language" to Turn Prospects Into Buyers and Decrease Sales Cycles

TORONTO--(Marketwire - February 26, 2008) - Eloqua Corporation, the leading supplier of automated demand generation applications and expertise for business-to-business (B2B) marketers, today announced that Eloqua CEO Joseph Payne will present at the Pacific Crest 2008 On-Demand Conference at the Fairmont Hotel in San Francisco. Payne will provide his views on, "Digital Body Language," Thursday, February 28th at 11:30 a.m. PST.

"In today's digital world, the Internet is a powerful information tool, yet salespeople often times don't see their prospects face to face and are unable to read their body language to determine their buying stage like they once could," said Payne. "This presentation will cover why it's important for companies to be able to read their prospects' digital body language -- the research and evaluation that now happens online rather than face-to-face with a salesperson. Once companies grasp the concept of digital body language, they can then effectively use technology to help uncover who prospects are and track each time they interact with their companies digitally."

The On-Demand Conference will explore the growth in on-demand services, including the impact of new companies entering the market and challenging the incumbent vendors, factors driving the change, as well as strategies for succeeding in the market.

About Eloqua Corporation

Eloqua provides the leading integrated demand generation applications and expertise for executing, automating and measuring highly effective B2B marketing programs. Eloqua drives the entire marketing process from contact to close, while making prospect interest and intent visible at every step. With leading technology backed by expert professional services, Eloqua automates best practices in demand generation for marketers who need to produce a continuous flow of qualified leads for a professional sales force. Eloqua's customers include Sybase, Seagate, Nokia, MySQL, Administaff, Nuance and many other leading B2B marketers. Eloqua Corporation is headquartered in Toronto with offices throughout North America and in the UK and Singapore. For more information, please visit www.eloqua.com or call 866-327-8764.

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