SOURCE: Eloqua Corporation

March 12, 2007 09:00 ET

Eloqua Conversion Suite Now Offers Major Advances for B2B Marketers to Orchestrate Multi-Channel, Closed-Loop Demand Generation

Eloqua's PrintMail™ Makes Direct Mail as Easy as Email to Help Marketers Reach Decision Makers

TORONTO -- (MARKET WIRE) -- March 12, 2007 -- Eloqua Corporation, the leading supplier of automated demand generation software and services for business-to-business (B2B) marketers, announced today the immediate availability of its Winter 2007 release of Eloqua Conversion Suite. Eloqua Conversion Suite is the industry's leading integrated demand generation platform for businesses that require measurable results from their marketing efforts. The new release allows marketers to coordinate marketing campaigns via email, the Web and now direct mail with the new PrintMail functionality -- all on one powerful and integrated marketing platform.

"Eloqua gives us the ability to reach the right person through the right channel," said Jason Beck, director, Target Marketing at ATX Communications. "With the newest release, we will be able to coordinate all our marketing campaign efforts across email, the Web and now direct mail, which will significantly improve our ability to effectively evaluate both online and offline channels' campaign results."

"We have truly broken new ground with our PrintMail functionality. Never before has a marketer had the design and sending capabilities of a direct mail campaign integrated into a single platform," commented Steven Woods, co-founder and CTO of Eloqua. "By forming partnerships with Quark® and a select group of leading print shop/mail houses, Eloqua users can now deploy offline campaigns as simply as email. Not only are the campaigns now integrated across multiple channels, but users can fully track and report on results. This integrated approach allows Eloqua customers to more effectively reach their key decision makers and optimize the results of future campaigns."

According to Forrester Research, almost 60% of respondents from software and business services organizations ranked reaching the purchase owner among their top five marketing pains. With Eloqua's new Winter 2007 release, more organizations will be able to use information from their ongoing interactions to tailor their communications to reach the targeted prospect.

Among its many new features, the latest version of Eloqua Conversion Suite empowers marketers to:

--  Synchronize direct mail campaigns with email and interactive marketing
    campaigns to reach decision makers and deepen one-to-one relationships.
--  More effectively compare results across previously un-integrated
    channels to evaluate campaign effectiveness and optimize future campaigns.
--  Increase response rates by dynamically aligning content and messaging
    to prospect interest and activity across direct mail, email and Web
    channels -- all on one, integrated platform.
--  Immediately respond to prospect interest over their preferred
    communication channel with 'set it and forget it' auto-response programs.
--  Measure overall demand generation efforts in terms non-marketers can
    understand: sales-ready opportunities, pipeline and revenue.
--  Evolve from executing tactical point campaigns to becoming a strategic
    and influential driver of revenue strategy.
"Most marketers struggle to communicate marketing value in business terms like revenue and sales pipeline," said Thor Johnson, SVP of marketing at Eloqua. "With this new release, our customers can execute and measure offline campaigns as simply and effectively as online campaigns, and close the loop between marketing activities and sales results."

Eloqua Conversion Suite Winter 2007 includes the following innovations:

PrintMail -- With digital direct mail capabilities and the new integrated platform, marketers will be able to create true multi-channel campaigns, with integrated direct mail, email, telesales and Web in a single solution. Manual steps of sending data and creative, proofing, billing and interaction with printers are reduced or removed entirely. Marketers can create dynamic content in direct mail pieces via Eloqua, producing even greater personalization of messaging and it's as easy as email. The streamlined workflow will save hundreds of hours through integrated print and mail solutions. Moreover, using Eloqua work flow automation individual direct mail pieces with fully personalized content can be triggered based on an individual's activity. Cost effective one-off direct mail is now a viable tool for today's marketers.

Automated Data Services -- All marketers face issues around maximizing data quality. Managing disparate information on individual leads is a challenging task. Eloqua is easing this pain with new address validation capabilities and a direct Dun & Bradstreet data feed. With address validation, marketers can now standardize and validate address information in 220 countries. The new D&B data feed allows users to append company information with valuable data such as a D-U-N-S® number, revenue or Standard Industrial Classification (SIC) code. Users can manage more of the demand generation process in a single solution -- capture, cleanse and append data, deploy campaigns, integrate with sales and report.

About Eloqua Corporation

Eloqua provides the leading integrated demand generation application and expertise for executing, automating and measuring highly effective B2B marketing programs. Eloqua drives the entire marketing process from contact to close, while making prospect interest and intent visible at every step. With the leading technology backed by expert professional services, Eloqua automates best practices in demand generation for marketers who need to produce a continuous flow of qualified leads for a professional sales force. Eloqua's customers include Sybase, Seagate, Nokia, MySQL, Administaff, Nuance and many other leading B2B marketers. Eloqua Corporation is headquartered in Toronto with offices throughout North America and in London.

For more information, please visit or call 866-327-8764.

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