September 12, 2005 08:01 ET

Eloqua Corporation Introduces Eloqua for AppExchange at Dreamforce '05

SAN FRANCISCO--(CCNMatthews - Sep 12, 2005) -

Automated Demand-Generation Marketing Platform - Available via AppExchange,'s New On-Demand Application Sharing Service - Extends Ability of B-to-B Marketers to Create, Execute and Evaluate Campaigns from within

Eloqua Corporation, the leading supplier of automated demand-generation technology and services for B-to-B marketers, and (NYSE:CRM), the global leader in on-demand customer relationship management (CRM), today announced the availability of Eloqua for AppExchange. Built on's Appforce on-demand platform, Eloqua for AppExchange is available immediately for preview in the AppExchange, and will be generally available at the same time as the Salesforce Winter '06 release. Eloqua's demand-generation marketing platform is highly integrated with Salesforce, allowing marketers to launch Eloqua campaigns from within Salesforce and see in real time the direct contribution their efforts make to the sales pipeline and revenue generation efforts. Eloqua for AppExchange is one of the 70 launch applications that are available through AppExchange,'s new on-demand application sharing service.

With AppExchange, customers now have access to new applications that bring the benefits of to their entire business, letting them manage and share all of their company information on-demand. Using AppExchange, companies can easily add new apps to their existing Salesforce deployments, extending their success and making the full power and creativity of the customer and partner community available with just a click.

Eloqua for AppExchange was announced today in San Francisco at Dreamforce '05,'s third annual user and developer conference.

"The seamless integration between the data in and the marketing programs powered by Eloqua makes it possible for marketers to determine exactly which campaign or campaign components generated the highest revenue," said Adam Gross, Director of Product Marketing, "Eloqua for AppExchange maximizes the powerful data sharing advantages inherent in to give marketers unprecedented control and visibility into the effectiveness of their demand-generation campaigns."

Eloqua for AppExchange lets Salesforce marketers create, execute, edit and analyze automated email marketing campaigns from within Salesforce. Besides the key benefit of integrating with sales-team processes, Eloqua gives marketers the ability to modify, repeat or delete campaign components in real time, based on the pipeline and revenue they generated. Not only does Eloqua for AppExchange give marketers this macro view of their campaign efforts, it also provides salespeople with detailed level of interest and intent-to-buy behavior of their sales prospects.

Joint Eloqua and customers who leverage the integrated solutions for their demand-generation programs include JBoss, Nokia, Seagate and Sybase.

"Eloqua for AppExchange gives marketers something they've never had before: a direct link between their efforts and revenue generated," said Mark Organ, CEO and co-founder of Eloqua. "Eloqua for AppExchange goes way beyond clicks and response rates to give marketers a vocabulary and results their CEOs and CFOs will understand and appreciate."

AppExchange is the world's first on-demand application sharing service. Launched at Dreamforce '05, AppExchange features dozens of pre-built applications created by customers and partners. AppExchange enables all of these on-demand applications to be easily shared, exchanged and installed with one click into any account. AppExchange can be found at

Appforce is a complete on-demand platform that includes Appforce Builder, Appforce DB, Appforce API and the Appforce OS for development & deployment of multiple on-demand applications. Appforce provides unprecedented ease of customization and integration for Salesforce deployments, as well as enabling a whole new generation of on-demand applications that go beyond CRM.

About Eloqua Corporation

Founded in 1999, Eloqua provides the leading integrated demand-generation platform for marketers who must produce a continuous flow of quality leads for a professional sales force. Eloqua accelerates the enterprise sales cycle, turning customer acquisition into a measurable and repeatable process. With market-leading technology backed with expert professional services, Eloqua automates best practices in demand generation for its customers internationally. Eloqua Corporation is headquartered in Toronto with offices in Marlborough, Mass., San Francisco and Austin, Texas.

About is the market and technology leader in on-demand customer relationship management (CRM). The company's Salesforce family of on-demand applications enables customers to manage and share all of their sales, support, marketing and partner information on demand. Appforce,'s on-demand platform, allows customers to customize and integrate the Salesforce family to meet their unique business needs, and build whole new powerful applications quickly and easily. Appforce applications are available via AppExchange,'s on-demand application sharing service. Customers can also take advantage of's world-class training, support, consulting and best practices offerings.

As of July 31, 2005, manages customer information for approximately 16,900 customers and approximately 308,000 paying subscribers including Advanced Micro Devices (AMD), America Online (AOL), Automatic Data Processing (ADP), Avis/Budget Rent A Car (Cendant Rental Car Group), Dow Jones Newswires, Nokia, Polycom and SunTrust. Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase services should make their purchase decisions based upon features that are currently available. has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol "CRM". For more information please visit, or call 1-800-NO-SOFTWARE. is a registered trademark of, and Appforce and AppExchange are trademarks of,, Inc., San Francisco, California. Other names used may be trademarks of their respective owners.

Contact Information

  • Eloqua Corporation
    Rachelle Marquez-Santos, 415-977-1911
    or, Inc.
    Jane Hynes, 415-901-5079
    jhynes@salesforce.comEloqua Corporation