SOURCE: Eloqua Corporation

March 02, 2006 10:49 ET

Eloqua Corporation Reports Record Growth as Businesses Demand Accountability and Visibility From Marketing Campaigns

Company Achieves 278% Increase in Quarter to Quarter Revenue Bookings and Doubles Year-on-Year Revenue Bookings

TORONTO -- (MARKET WIRE) -- March 2, 2006 --Eloqua Corporation, the leading supplier of automated demand generation software for business-to-business marketers, today reported fourth quarter and fiscal year 2005 results that showed record growth in bookings and the biggest single quarter gain in new clients in the company's history. For the fourth quarter of 2005, Eloqua posted a 278% growth in revenue bookings over the prior quarter. In fiscal year 2005, the company reported 100% growth in revenue bookings. These increases have been driven by marketers seeking to improve accountability and gain visibility into the revenue impact of their marketing campaigns. Eloqua's products and services help marketers execute measurable, closed loop marketing processes that drive a continuous stream of qualified leads to their sales force.

"Recent industry reports suggest that seventy-five percent of chief marketing officers have no scorecard to rate the effectiveness of their organization. For results-driven business leaders, this is unacceptable," said Mark Organ, CEO and co-founder of Eloqua Corporation. "Our record results for the fourth quarter of 2005 were driven by marketers implementing a technology infrastructure to drive true marketing accountability. That means moving away from isolated campaigns based on 'hunches' and embracing integrated marketing processes that yield predictable, measurable and repeatable revenue."

Eloqua Conversion Suite is the industry's leading integrated demand generation platform for businesses that expect measurable results from their marketing efforts. An on-demand solution, Eloqua Conversion Suite automates and integrates the key sales and marketing functions of email, direct mail, website analytics, campaign analytics, and sales force automation to improve the quality and quantity of sales leads, eliminate waste and accelerate the entire selling process.

Key Wins and Sales Momentum

Eloqua signed more new clients in the fourth quarter of 2005 than in any single quarter in the company's history. Included among the 31 new clients signed in the fourth quarter of 2005 were Bella Pictures, Expedia Corporate Travel, NaviSite, Rearden Commerce, Stratus Technologies and ZANTAZ. These customers selected Eloqua Conversion Suite to help improve marketing accountability, gain visibility into campaign effectiveness, automate manual marketing processes and strengthen marketing's relationship with the sales force.

"At Bella, we pride ourselves on providing personal service and Eloqua was the only solution we found that met our demanding standards," said Tom Kramer, co-founder at Bella Pictures, the premier wedding photography company. "With Eloqua we have been able to provide even more personal service by automating repetitive communications and as a result, deliver more service with less effort. And that is what Bella and Eloqua are all about."

Growing Product Portfolio

Eloqua expanded its product portfolio in the fourth quarter of 2005 with Eloqua Express, a powerful, affordable, easy-to-use email and web analytics platform for small and mid-size businesses (SMB). With Eloqua Express, marketing teams have a full-featured, affordable email and analytics platform that goes beyond stand-alone email products and integrates with their customer relationship management (CRM) system, such as salesforce.com.

Eloqua also rolled out the Winter 2006 upgrade to its award-winning Eloqua Conversion Suite. With the new capabilities and innovations in Eloqua Conversion Suite Winter 2006, marketers can now better integrate third party business applications with their demand generation programs, engage prospects on their Website with Eloqua chat and develop sophisticated response-based automated marketing programs.

"Marketing continues to evolve from relying on single events to build market demand to embracing a series of events that are consistently driven and supported," said Tony Jaros, vice president of research for SiriusDecisions. "This evolution requires businesses to embrace a more integrated set of marketing tools and processes."

About Eloqua Corporation

Founded in 1999, Eloqua provides the leading integrated demand generation platform for executing, automating and measuring highly effective B2B marketing programs. Unlike stand-alone email products, Eloqua's Conversion Suite combines email, direct mail, chat, and website analytics to drive the entire marketing process from contact to close, while making prospect interest and intent visible at every step. With market-leading technology backed by expert professional services, Eloqua automates best practices in demand generation for B2B marketers who need to produce a continuous flow of qualified leads for their sales force. Eloqua's customers include Sybase, Seagate, Nokia, JBoss, Administaff, Nuance and many other leading BtoB marketers. Eloqua Corporation is headquartered in Toronto with offices in Boston, San Francisco, Austin and London.

For more information, please visit www.eloqua.com or call 866-327-8764.

Contact Information

  • Media & Analyst Contact:
    Jim Williams
    Eloqua Corp.
    781-718-1435
    Email Contact