SOURCE: Eloqua


January 10, 2011 09:00 ET

Eloqua Declares War on "Joe Schmoe" Email

Eloqua "Junk Scan" Cloud Connector Helps Clean Up Bad Form Data

VIENNA, VA--(Marketwire - January 10, 2011) -  Eloqua, the leader in marketing automation solutions that dramatically accelerate revenue performance, today released a new tool to combat one of the most pesky problems plaguing marketers today -- bad form data. With the Eloqua Name Analyzer Cloud Connector, marketers can root out bad form data, ridding themselves of "Joe Schmoe" entries clogging their databases. The Name Analyzer is the latest addition to the Eloqua Cloud Connector initiative, each designed to give users a clear view of the entire sales funnel.

Every marketer knows the pain of bad form data. It comes under cute guises like "test 123," "aaaa" or even "Mickey Mouse." But bad form data can have very real consequences on marketing teams' analytics, segmentation and credibility among sales. Until now, identifying bad data has been a difficult and a time-consuming process.

With the release of the Name Analyzer, Eloqua is now the only vendor in the industry to offer a solution that seeks out and flags suspect entries in a database -- and at no additional cost to customers. It does so by performing a "junk scan," which spots invalid entries and cross references them against known data. No longer will marketers have to waste valuable time trying to clean out cartoon characters from their prospect database.

"Marketers have been asking for a simple solution to bad form data," said Joe Payne, CEO of Eloqua. "Our Name Analyzer Cloud Connector meets their demands by providing a means to find, flag and remove illegitimate entries from customers' databases. It's yet another free offering from Eloqua that keeps campaigns running smoothly so marketing and sales teams can continue on the route to Revenue Performance Management."

Easy to install, the Name Analyzer is available today for free. The Eloqua Cloud Connectors initiative is an effort within the company and in partnership with independent software vendors, providing interoperability for marketers through one Revenue Performance Management solution. As a result, marketing teams are given a single view of the sales funnel. Future Cloud Connectors will be announced in the coming weeks.

About Eloqua

Eloqua helps clients dramatically accelerate revenue growth through Revenue Performance Management. Eloqua provides powerful business insight to inform marketing and sales decisions today that drive revenue growth tomorrow. The company's mission is to make its customers the fastest growing companies on earth. Thousands of users rely on the power of Eloqua to execute, automate, and measure programs that accelerate revenue growth. Eloqua's customers include Adobe, AON, Dow Jones, ADP, Fidelity, Polycom, and National Instruments. The company is headquartered in Vienna, Virginia, with offices in Toronto, London, Singapore and throughout North America. For more information, visit, subscribe to the It's All About Revenue blog, call 866-327-8764, or email

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