SOURCE: Eloqua

Eloqua

October 04, 2010 09:01 ET

Eloqua Discover for Salesforce.com Now Available on Salesforce.com's AppExchange 2, the World's Most Popular Marketplace for Cloud Business Apps

Customers Can Deploy Eloqua Discover for Salesforce.com to Identify, Prioritize, Track and Convert Leads; Sales Executives Now Have Interactive Connection to Current and Future Customers

VIENNA, VA--(Marketwire - October 4, 2010) -  Eloqua, the leader in marketing automation solutions that dramatically accelerate revenue growth, today announced the availability of Eloqua Discover for Salesforce.com on AppExchange 2. Designed to help sales teams identify, prioritize, track and convert the most active and interested prospects and accounts, the application interprets a prospect's unique interests and then enables sales to closely track and engage with them based on these interests. Built using Force.com, salesforce.com's enterprise cloud computing platform, Eloqua Discover for Salesforce.com is immediately available for test drive and deployment on the AppExchange at http://www.salesforce.com/appexchange/.

Through automated identification and prioritization of the most active prospects, Eloqua Discover for Salesforce.com allows sales teams to quickly identify which prospects are most likely to make purchases. The application leverages Eloqua Profiler to provide sales executives with an interactive view of the hottest prospects and accounts, based on the lead's Web activity, form submissions and interaction with marketing promotions. Eloqua Discover for Salesforce.com also displays account-level activity, enabling reps to identify personnel who may be influencing the purchasing decision. Equipped with real-time insights into a prospect or company's level of engagement, sales teams can target the right prospect at precisely the right moment.

"Customer success comes down to growing revenue, and Eloqua Discover for Salesforce.com is all about generating revenue by closing more deals, faster," said Joe Payne, CEO, Eloqua. "We are thrilled to continue to deepen our relationship with salesforce.com, both in terms of our product roadmap and also in our Platinum sponsorship of their must-attend event, Dreamforce."

"Salesforce.com's AppExchange 2 is the ideal avenue to partner with other cloud computing companies to provide our customers outstanding value," said Kendall Collins, chief marketing officer of salesforce.com. "Eloqua Discover for Salesforce.com will help our clients derive more value out of their Salesforce implementation by helping users allocate resources to prospects who have indicated a readiness to purchase."

About Eloqua
Eloqua helps clients dramatically accelerate revenue growth. Eloqua provides powerful business insight to inform marketing and sales decisions today that drive revenue growth tomorrow. The company's mission is to make its customers the fastest growing companies on earth. Thousands of users rely on the power of Eloqua to execute, automate and measure programs that accelerate revenue growth. Eloqua's customers include Adobe, AON, Dow Jones, ADP, Fidelity, Polycom, and National Instruments. The company is headquartered in Vienna, Virginia, with offices in Toronto, London, Singapore and throughout North America. For more information, visit www.eloqua.com, subscribe to the It's All About Revenue blog, call 866-327-8764, or email demand@eloqua.com.

About the Force.com Platform and AppExchange
Force.com is the only proven enterprise platform for building and running business applications in the cloud. The Force.com platform powers the Salesforce CRM (http://www.salesforce.com/) applications, more than 800 ISV partner applications like those from CA, FinancialForce.com and Fujitsu, and nearly 150,000 custom applications used by salesforce.com's 82,400 customers such as Japan Post, Kaiser Permanente, KONE and Sprint Nextel. Force.com also enables developers to make any enterprise app social by leveraging the social collaboration components including profiles, status updates, and real-time feeds available with Chatter.

Applications built on the Force.com platform can be easily distributed to the entire cloud computing community through the salesforce.com AppExchange 2 marketplace http://www.salesforce.com/appexchange/, now featuring the ChatterExchange.

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