SOURCE: Eloqua


December 16, 2010 04:00 ET

Eloqua Drives Success for Reed Business Information

Eloqua Supports Revenue Growth for Major Publisher Through Marketing Automation

LONDON--(Marketwire - December 16, 2010) - Eloqua, the leader in marketing automation solutions that dramatically accelerate revenue growth, today announces leading information provider Reed Business Information (RBI) is leveraging Eloqua's marketing automation solutions to grow revenue for its business-to-business information brands. RBI is employing Eloqua for ongoing marketing automation and lead management programmes.

Eloqua is supporting marketing activity for some of the UK publisher's leading titles including XpertHR, ICIS and Flightglobal. The deployment will help RBI increase the number of qualified leads and improve marketing effectiveness from digital channels, ultimately improving return on investment. The solution was implemented to meet a growing business requirement to improve both the customer experience and internal productivity.

Eloqua was selected because of its robust platform, which can handle and draw benefit from the large amounts of data held by RBI.

Lawrence Mitchell, Marketing Director at RBI, comments, "Eloqua's platform enables us to maximise the potential of our demand generation programmes, tracking the customer's journey from acquisition to sale. We are now building better relationships with prospective customers by delivering more appropriate messages based on their requirements."

Stuart Wheldon, Senior Director, Customer Success & Strategy, EMEA & APAC at Eloqua, adds, "We continue to see a wealth of companies looking to implement more advanced demand generation and lead management programmes, and working with a brand as prestigious as RBI is testament to the growth of our industry. Eloqua's system has become an increasingly important part of the company's marketing campaigns, complementing the work carried out over other digital channels such as pay-per-click advertising as well as from traditional activities, including telemarketing and events."

About Eloqua

Eloqua helps clients dramatically accelerate revenue growth through Revenue Performance Management. Eloqua provides powerful business insight to inform marketing and sales decisions today that drive revenue growth tomorrow. The company's mission is to make its customers the fastest growing companies on earth. Thousands of users rely on the power of Eloqua to execute, automate, and measure programs that accelerate revenue growth. Eloqua's customers include Adobe, AON, Dow Jones, ADP, Fidelity, Polycom, and National Instruments. The company is headquartered in Vienna, Virginia, with offices in Toronto, London, Singapore and throughout North America. For more information, visit, subscribe to the It's All About Revenue blog, call 866-327-8764, or email

About Reed Business Information

Reed Business Information ( is a leading business-to-business information provider of publications and web sites, as well as custom publishing, directories and research. Reed Business Information is part of Reed Elsevier, a world leading provider of professional information and workflow solutions in the Science, Medical, Legal, Risk Management and Business sectors.

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