SOURCE: Eloqua

April 23, 2007 09:00 ET

Eloqua Enterprise Automates B2B Demand Generation for Marketers at Global Organizations

New Product Completes a Comprehensive Family of Demand Generation Applications for Small, Medium and Enterprise Businesses

TORONTO -- (MARKET WIRE) -- April 23, 2007 -- Eloqua Corporation, the leading supplier of automated demand generation applications and expertise for business-to-business (B2B) marketers, today announced the immediate availability of Eloqua Enterprise, the latest addition to the Eloqua Conversion Suite product family. Eloqua Enterprise is for global marketing organizations that need to standardize and optimize worldwide marketing programs, and automate the distribution of qualified leads to sales teams. The broad functionality included in Eloqua Enterprise reflects Eloqua's experience from automating demand generation and lead management for the largest businesses, including AON, Cognos, Nokia, Seagate and Sybase.

"Eloqua Enterprise enhances the sophistication and flexibility of our on-demand marketing applications with scale and performance management for the most demanding enterprise organizations," said Steven Woods, Co-Founder and CTO of Eloqua. "This new offering reflects our deep experience from working with customers to standardize and optimize their global marketing processes on a single enterprise data management application. Now the largest B2B organizations can manage the global execution of automated demand generation campaigns that drive leads and revenue, while ensuring field compliance with corporate branding, process and measurement standards."

Eloqua Enterprise includes best-in-class functionality for online and offline multichannel campaign management, web marketing and analytics, event-triggered automation, prospect profiling and premium integration with leading sales force automation (SFA) and Customer Relationship Management (CRM) systems. Features targeted specifically at global organizations include marketing best practice templates, branding and deliverability enhancements, regional security access control, multiple marketing databases per division, and comprehensive automated data quality and management tools.

With the launch of Eloqua Enterprise, Eloqua Conversion Suite is now available in three comprehensive packages to meet the unique needs of small, medium and large businesses:

--  Eloqua Express: for the marketer who needs an integrated, automated
    email and web solution to generate high quality leads.
--  Eloqua Team: for the marketing team who needs to execute multi-touch
    campaigns and pre-qualify leads before sending them to sales.
--  Eloqua Enterprise: for the global marketing organization that needs to
    standardize and optimize global marketing programs, and automate the
    distribution of leads to sales.
To improve the flexibility and manageability of its applications, Eloqua is now offering marketers the only on-demand marketing application without seat and usage-based pricing. With minor exceptions, The Eloqua Conversion Suite application family allows for unlimited user licenses, emails, page views and personalized URLs. Instead, customers can purchase Eloqua Express, Team and Enterprise in one of three product tiers designed to meet their needs and marketing maturity while offering more manageable and predictable billing.

"By giving our customers the option of an 'all you can eat' pricing model for volume and users, we have removed barriers to success and increased the value marketers can derive from Eloqua," said Paul Teshima, SVP of client services at Eloqua. "Customers can now quickly and easily pick exactly the package they need to increase demand generation, as well as track and report on marketing return on investment."

About Eloqua Corporation

Eloqua provides the leading integrated demand generation applications and expertise for executing, automating and measuring highly effective B2B marketing programs. Eloqua drives the entire marketing process from contact to close, while making prospect interest and intent visible at every step. With the leading technology backed by expert professional services, Eloqua automates best practices in demand generation for marketers who need to produce a continuous flow of qualified leads for a professional sales force. Eloqua's customers include Sybase, Seagate, Nokia, MySQL, Administaff, Nuance and many other leading B2B marketers. Eloqua Corporation is headquartered in Toronto with offices throughout North America and in London. For more information, please visit or call 866-327-8764.

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