SOURCE: Eloqua

May 03, 2007 11:52 ET

Eloqua to Host Tour of Marketing Effectiveness Summits Throughout North America and the United Kingdom

TORONTO -- (MARKET WIRE) -- May 3, 2007 -- Eloqua Corporation, the leading supplier of automated demand generation applications and expertise for business-to-business (B2B) marketers, today announced it will host an international tour of Marketing Effectiveness Summits throughout 2007.

WHAT:     2007 Marketing Effectiveness Summits
          These two-day boot camps, designed for marketing professionals
          at B2B companies, cover all aspects of marketing to optimize
          demand generation.  Attendees will learn marketing best practices
          and participate in interactive workshops that provide both
          strategic and implementation guidance for their individual
          marketing organizations, including:

            - Five Dimensions of Lead Generation
            - Ten Strategies for Building a Winning Lead List
            - Secrets to Conducting Successful Webinars and Seminars
            - Personalized Marketing: How to Win Customers One at a Time
            - How to Establish an Effective Lead Scoring System
            - Inside Tips to Build a Better Working Relationship with Sales
            - How to Build an Effective Website That Customers and
              Prospects Want to Visit
            - How to Design and Implement a Successful Viral or Interactive
            - How to Build and Track a Successful Marketing Campaign
            - Beyond CAN-SPAM: How to Build a Successful Email Campaign

          During these events, marketers will also be taught the Marketing
          Maturity Model, a framework for managing and optimizing marketing
          processes tied to revenue.  This model evaluates and measures the
          maturity of a marketing organization's demand generation

          Attendees are empowered to drive change and improve results in
          their organizations, and will take away:

            - A complete How-to Workbook on demand generation best
            - An Action Plan customized for their organizations' key
            - A 12-page custom Value Assessment Report based on their
            - Professional Certification in demand generation marketing

          For more information, visit:

WHERE:    Eloqua's tour of Marketing Effectiveness Summits will be held
          in major cities throughout North America and the United Kingdom,

            - New York City - May 15-16, 2007
            - Los Angeles - June 12-13, 2007
            - Seattle - June 26-27, 2007
            - Atlanta - July 17-18, 2007
            - Chicago - July 24-25, 2007
            - San Francisco - August 7-8, 2007
            - Washington, DC - August 21-22, 2007
            - Boston - September 11-12, 2007
            - London - September 25-26, 2007
            - Miami - October 16-17, 2007
            - Las Vegas - October 23-24, 2007
            - Phoenix - November 6-7, 2007
            - Dallas - November 27-28, 2007
            - San Diego - December 4-5, 2007
            - New Orleans - December 11-12, 2007

REGISTER: Individuals as well as teams of marketing professionals will
          receive discounts for early registration; additional discounts
          are available for current Eloqua customers.  To register for a
          Marketing Effectiveness Summit in a city near you, visit:

About Eloqua Corporation

Eloqua provides the leading integrated demand generation application and expertise for executing, automating and measuring highly effective B2B marketing programs. Eloqua drives the entire marketing process from contact to close, while making prospect interest and intent visible at every step. With the leading technology backed by expert professional services, Eloqua automates best practices in demand generation for marketers who need to produce a continuous flow of qualified leads for a professional sales force. Eloqua's customers include Sybase, Seagate, Nokia, MySQL, Administaff, Nuance and many other leading B2B marketers. Eloqua Corporation is headquartered in Toronto with offices throughout North America and in London. For more information, please visit or call 866-327-8764.

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