SOURCE: Eloqua

Eloqua

July 19, 2011 09:01 ET

Eloqua Joins Marketing Automation Institute

Revenue Performance Management Leader Joins as Charter Member

VIENNA, VA--(Marketwire - Jul 19, 2011) - Eloqua, the leading provider of on-demand Revenue Performance Management solutions, today announced it has joined the Marketing Automation Institute (MAI) as a charter member. The MAI is a newly formed collaboration between marketing automation providers, end-users and leading industry thought leaders.

"As marketing has evolved, the skill set for success has changed. Marketing has become a data-driven revenue generator," said Brian Kardon, Chief Marketing Officer at Eloqua. "Effective marketing automation practices help clear the path to Revenue Performance Management, so we are committed to the MAI's vision to help sales and marketing professionals develop new skills and maximize their investments in marketing automation."

"The role of marketing has changed over the last years and it is more important than ever for marketers to have the right skills and knowledge to succeed," said Carlos Hidalgo, Executive Director of the MAI. "We are thrilled to be working alongside Eloqua as part of our Vendor Council to bring this education to market and equip automation professionals with the tools they so desperately need. The Marketing Automation institute is truly about educating and fostering a community and in so doing advancing the industry as a whole."

The MAI will begin offering Certified Marketing Automation Professional (CMAP) classes in the Fall of 2011. Initial courses will include Marketing Automation Foundations, Lead Management Process Development, The Fundamentals of Marketing Operations and Marketing Performance, Measurement & Benchmarking. Additionally, MAI members will have access to members-only content, community forums and resources.

About Eloqua
Eloqua provides solutions to help its customers accelerate revenue growth through Revenue Performance Management. Eloqua provides powerful business insight to inform marketing and sales decisions today that drive revenue growth tomorrow. The company's mission is to make its customers the fastest growing companies on Earth. More than 1,000 clients rely on the marketing automation power of Eloqua to improve demand generation and lead management while driving more qualified leads. Eloqua's customers include Adobe, AON, Dow Jones, ADP, Fidelity, Polycom, and National Instruments. The company is headquartered in Vienna, Virginia, with offices in Cambridge, San Francisco, Austin, Toronto, London, Brussels, Frankfurt and Singapore. For more information, visit www.eloqua.com, subscribe to the It's All About Revenue blog, call 866-327-8764, or email demand@eloqua.com.

About the Marketing Automation Institute
The Marketing Automation Institute (MAI) is the premiere certification body and collaborative community for B2B and B2C marketing automation professionals. Through our courses, certification, resources and events, the MAI not only helps marketing and sales professionals advance their careers but also their organizations realize a higher return on technology and program investments. With the support of industry thought leaders and technology vendors, the MAI is committed to the success of marketing automation professionals across the globe. For more information visit www.marketingautomationinstitute.com.

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