SOURCE: Eloqua Corporation

July 11, 2006 09:00 ET

Eloqua Joins the Oracle® PartnerNetwork and Becomes an Early Member of Oracle's New Siebel CRM On Demand Go-To-Market Initiative

Eloqua's Demand Generation Platform Automates Marketing Campaigns, Scores and Nurtures Leads, Facilitates One-to-One Marketing and Measures Results

TORONTO -- (MARKET WIRE) -- July 11, 2006 -- Eloqua Corporation, the leading supplier of automated demand generation software for business-to-business marketers, today announced that it has become a Certified Partner in the Oracle® PartnerNetwork and is one of the first generation companies to participate in Oracle's new Siebel CRM On Demand Go-to-Market Initiative. Eloqua extends Oracle's Siebel CRM On Demand offering with a pre-integrated demand generation platform that helps maximize lead conversion, reduce sales cycles and analyze marketing campaign results. As a result of its work with Oracle, Eloqua will enable joint customers to improve their marketing effectiveness, while further leveraging their investment in their Siebel CRM On Demand solution.

"As a long time user of Eloqua, we are looking forward to the added value of integration between Oracle's Siebel CRM On Demand offering and Eloqua's demand generation platform," said Sam Sanderson, Manager, Sales Automation & Analytics, Administaff. "This partnership will enable Administaff to take advantage of lead qualification and nurturing capabilities that can increase the effectiveness and efficiency of our marketing and sales processes. For our customers, it will improve our ability to deliver more targeted, meaningful communications based on their preferences and interests."

The Eloqua Conversion Suite combines email, direct mail, chat, and web site analytics to drive the entire marketing process from contact to close, while illuminating prospect interest and intent at every step. By automating best practices in demand generation, marketers can produce a continuous flow of qualified leads for their sales force.

"We are delighted to add Eloqua's demand generation capabilities to such a powerful CRM platform. By integrating Eloqua's Conversion Suite with Siebel CRM On Demand, customers now have a best-of-breed demand generation solution that will dramatically enhance the effectiveness of their sales and marketing efforts and create stronger relationships with their customers," said Jim Willis, Eloqua's senior vice president of business development. "Through our combined solution, we're enabling an automated campaign process that maximizes marketer productivity, dramatically improves lead qualification and nurtures those opportunities to deliver sales-ready leads."

According to Marshall Leisten, Director of Siebel CRM On Demand Alliances at Oracle, "Eloqua enables our customers to manage and execute highly effective marketing campaigns that can result in increased sales. Through our work together, customers can realize a significant competitive advantage by being able to better understand and convert leads and to maximize their Siebel CRM On Demand investment."

About the Oracle PartnerNetwork

Oracle PartnerNetwork is a global business network of 16,000 companies who deliver innovative software solutions based on Oracle software. Through access to Oracle's premier products, education, technical services, marketing and sales support, the Oracle PartnerNetwork program provides partners with the resources they need to be successful in today's global economy. Oracle partners are able to offer to their customers leading-edge solutions backed by Oracle's position as the world's largest enterprise software company. Partners who are able to demonstrate superior product knowledge, technical expertise and a commitment to doing business with Oracle can qualify for the Oracle Certified Partner levels.

About Eloqua Corporation

Founded in 1999, Eloqua provides the leading integrated demand generation platform for executing, automating and measuring highly effective B2B marketing programs. Unlike stand-alone email products, Eloqua's Conversion Suite combines email, direct mail, chat, and website analytics to drive the entire marketing process from contact to close, while making prospect interest and intent visible at every step. With market-leading technology backed by expert professional services, Eloqua automates best practices in demand generation for B2B marketers who need to produce a continuous flow of qualified leads for their sales force. Eloqua's customers include Sybase, Seagate, Nokia, JBoss, Administaff, Nuance and many other leading BtoB marketers. Eloqua Corporation is headquartered in Toronto with offices in London and throughout the United States.

For more information, please visit or call 866-327-8764.


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Contact Information

  • Media Contact:
    Jim Williams
    Eloqua Corporation
    Email Contact