SOURCE: Eloqua


October 19, 2010 13:36 ET

Eloqua Launches Eloqua10 -- The World's Only Revenue Performance Solution

Only Platform to Provide End-to-End Visibility Into the Sales Pipeline

SAN FRANCISCO, CA--(Marketwire - October 19, 2010) -  Eloqua, the leader in marketing automation solutions that dramatically accelerate revenue growth, today unveiled Eloqua10, the world's only revenue performance management solution.

Eloqua10 revolutionizes the way companies predict, grow and manage revenue. The platform empowers marketing and sales teams to achieve explosive revenue growth by providing a single view of the entire sales pipeline -- from unknown "suspects" right through closed business. Eloqua unveiled its new solution in front of nearly 1,000 attendees at its annual Eloqua Experience user group conference. The company boasts 50,000 users worldwide, more than all other marketing automation companies, combined.

The Objective: Power & Simplicity

Eloqua10 includes a powerful revenue analytics and reporting engine that helps users predict exactly how marketing and sales decisions will drive future revenue. Companies can analyze and quantify sales and marketing results through intuitive, interactive dashboards and reports. With one dynamic view, businesses can make data-driven decisions about resource allocation in an effort to generate revenue.

The new solution was designed after months of intense collaboration between software developers, UX professionals, demand gen marketers, sales leaders, and IDEO, one of the world's most recognized design firms. The result is one of the Web's only "rich Internet" SaaS applications. It gives users the power, stability and reliability they demand from Eloqua, but presented in a UI that one would expect in a consumer application.

Joe Payne, CEO of Eloqua, said, "There is nothing in the SaaS industry like Eloqua10. It looks and performs like a desktop application -- all in a browser over the Internet. Eloqua10 is not only a joy to use, it will also put organizations on the path to revenue performance management. It is the culmination of 10 years of customer collaboration, research, and development. The introduction of Eloqua 10 is a monumental moment for the industry."

Eloqua10 has been battletested for several quarters by real marketers, running real campaigns in real time. The result? Users have created sophisticated, revenue-driving campaigns in minutes -- with no specialized training. Marketers can easily leverage email and landing page design tools, which encourage both adoption and creativity, while the platform's powerful filtering and segmentation tools improve both targeting and response rates.

"From the moment we got our hands on Eloqua10, we were really impressed with how intuitive it was," said Brett Shellhammer, Senior Vice President of Marketing, Coreworx, Inc. "My team was building emails, landing pages and forms within hours, which is important for a small marketing team with big competitors because we need to be fast and flexible."

Eloqua10 will be generally available November 21st, 2010.

For more live updates from Eloqua Experience, use the hashtag #EE10SF.

About Eloqua
Eloqua helps clients dramatically accelerate revenue growth through Revenue Performance Management. Eloqua provides powerful business insight to inform marketing and sales decisions today that drive revenue growth tomorrow. The company's mission is to make its customers the fastest growing companies on earth. Thousands of users rely on the power of Eloqua to execute, automate and measure programs that accelerate revenue growth. Eloqua's customers include Adobe, AON, Dow Jones, ADP, Fidelity, Polycom, and National Instruments. The company is headquartered in Vienna, Virginia, with offices in Toronto, London, Singapore and throughout North America. For more information, visit, subscribe to the It's All About Revenue blog, call 866-327-8764, or email

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