SOURCE: Eloqua


August 31, 2011 07:55 ET

Eloqua Launches Social Media Suite at Dreamforce '11

Social Sign-On, Twitter Dashboards and Klout Integration Allow B2B Marketers to Capture, Track and Score Leads Over Social Channels

Dreamforce, the Cloud Computing Event of the Year, Will Showcase How Businesses Can Tap Into the Power of Social, Mobile and Open Technologies to Become Social Enterprises

SAN FRANCISCO, CA--(Marketwire - Aug 31, 2011) - Dreamforce Conference -- Eloqua, the leading provider of on-demand Revenue Performance Management solutions, today announced a new suite of social media solutions for the company's marketing automation platform at Dreamforce '11. Eloqua is a leading Revenue Performance Management company that equips sales and marketing teams with a complete view of buyers' social activity, network of peers and level of influence.

The announcement was made today at Dreamforce 2011, the cloud computing event of the year. The Dreamforce conference is being held Aug. 30 - Sept. 2, 2011, at the Moscone Center in San Francisco. Dreamforce attendees can learn more about the solutions by stopping by the Eloqua booth, #717 in the Dreamforce Expo.

Today's release consists of four components that together provide Eloqua users with the ability to improve form conversions, increase campaign reach, monitor real-time conversations, and even score leads -- all based on a prospect's social media behaviors.

New features of the Social Media Suite include:

  • Klout segmentation: Adds each prospect's level of influence into the database and enables Eloqua to score leads based on their social activity.
  • Social sign-on: Improves form conversion by giving visitors a one-click option for form completion. Sign-on from LinkedIn, Facebook or Twitter accounts are all available.
  • Twitter for sales: Publishes a live feed of a prospect's most recent tweets in the Eloqua Profiler dashboard. This stream equips sales reps with the actionable, real-time information needed to close more deals, more efficiently.
  • Social sharing tools: Facilitates the spread of promotions by allowing recipients to share relevant campaigns across their social graph. Future versions will enable marketers to use a "drag and drop" interface to incorporate "social currency" icons, such as Facebook "Likes" and Google "+1" directly into landing pages.

In today's revenue cycle "the message is the messenger," making purchase influencers as important as the prospect's title or behavior. Eloqua's new features allow B2B marketers to consider an entirely new dimension -- the individual's social persona -- when capturing, tracking and scoring leads. Eloqua users can now weave social media into the entire revenue cycle, from lead capture through close.

"Today, getting a full view of the buyer requires understanding more than a prospect's role and function," said Joe Payne, CEO of Eloqua. "It requires insight into what content they create, which social channels they participate in, and who they trust and influence. You need to see and participate in the conversations buyers are conducting with their trusted peers in business. Our new social suite is a game-changer for the Revenue Performance Management industry because it finally gives marketers the ability to incorporate social media at all stages of the buying process."

Dreamforce 2011 is the cloud computing event of the year. The ninth annual conference will welcome more than 30,000 customers, partners and developers to the new world of the social enterprise. With more than 450 sessions and 250 cloud companies in the expo, Dreamforce offers the content and educational opportunities that enable attendees to tap into the power of the social enterprise.

About Eloqua
Eloqua provides solutions to help its customers accelerate revenue growth through Revenue Performance Management. Eloqua provides powerful business insight to inform marketing and sales decisions today that drive revenue growth tomorrow. The company's mission is to make its customers the fastest growing companies on Earth. More than 1,000 clients rely on the marketing automation power of Eloqua to improve demand generation and lead management while driving more qualified leads. Eloqua's customers include Adobe, AON, Dow Jones, ADP, Fidelity, Polycom, and National Instruments. The company is headquartered in Vienna, Virginia, with offices in Cambridge, San Francisco, Austin, Toronto, London, Brussels, Frankfurt and Singapore. For more information, visit, subscribe to the It's All About Revenue blog, call 866-327-8764, or email

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