SOURCE: Eloqua

March 14, 2007 10:07 ET

Eloqua Named a "Cool Vendor" by Gartner in CRM Marketing and Analytics

Gartner Selects Eloqua for Being Innovative, Impactful and Intriguing

TORONTO -- (MARKET WIRE) -- March 14, 2007 -- Eloqua Corporation, the leading supplier of automated demand generation software and services for business-to-business (B2B) marketers, today announced that it has been included in the list of "Cool Vendors" in the "Cool Vendors in CRM Marketing and Analytics, 2007" report by Gartner, Inc.(1) The "Cool Vendors in CRM Marketing and Analytics, 2007" report features four vendors that provide competencies that support marketing and analytics.

"Eloqua is all about bridging the gap between marketing and sales and helping them to work in a unified fashion to better generate revenue," said Steve Woods, co-founder and CTO of Eloqua. "We're pleased that Gartner has chosen us as a cool vendor and we believe Gartner chose us for our ability to deliver a closed-loop, end-to-end lead management platform as well as for our traction in the marketplace."

In the report, Gartner stated, "For business processes, such as lead management, a focus on uniqueness and fit with different enterprises' business models (for example, business vs. consumer) are important."

Eloqua Conversion Suite is the industry's leading integrated demand generation platform for businesses that expect measurable results from their marketing efforts. An on-demand solution, Eloqua Conversion Suite automates and integrates the key sales and marketing functions of email, direct mail, website analytics, campaign analytics and sales force automation to improve the quality and quantity of sales leads, eliminate waste and accelerate the entire selling process.

About Gartner's Cool Vendors Selection Process

Gartner's listing does not constitute an exhaustive list of vendors in any given technology area, but rather is designed to highlight interesting, new and innovative vendors, products and services. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness of a particular purpose.

Gartner defines a cool vendor as a company that offers technologies or solutions that are: Innovative, enable users to do things they couldn't do before; Impactful, have, or will have, business impact (not just technology for the sake of technology); Intriguing, have caught Gartner's interest or curiosity in approximately the past six months.

About Eloqua Corporation

Eloqua provides the leading integrated demand generation application and expertise for executing, automating and measuring highly effective B2B marketing programs. Eloqua drives the entire marketing process from contact to close, while making prospect interest and intent visible at every step. With the leading technology backed by expert professional services, Eloqua automates best practices in demand generation for marketers who need to produce a continuous flow of qualified leads for a professional sales force. Eloqua's customers include Sybase, Seagate, Nokia, MySQL, Administaff, Nuance and many other leading B2B marketers. Eloqua Corporation is headquartered in Toronto with offices throughout North America and in London. For more information, please visit or call 866-327-8764.

(1) Gartner, Inc., "Cool Vendors in CRM Marketing and Analytics, 2007," by K. Collins, B. Gassman, and A, Sarner, March 5, 2007.

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