SOURCE: Eloqua

September 15, 2008 09:00 ET

Eloqua Names Brian Kardon as Chief Marketing Officer

Former Forrester CMO Brings Business Strategy Expertise to Eloqua

VIENNA, VA--(Marketwire - September 15, 2008) - Eloqua, the leading supplier of automated demand generation applications and expertise for business-to-business (B2B) marketers, today announced that it has named Brian Kardon as chief marketing officer (CMO). As CMO, Kardon is responsible for all marketing efforts for Eloqua, including brand development, corporate communications, product marketing, and execution of online and offline marketing programs for lead generation, demand creation and brand awareness. Kardon joins a seasoned executive team recognized for its experience, vision and ability to innovate.

"Brian is a perfect fit for Eloqua, having successfully helped high-growth companies such as ours increase their market share and awareness," said Joe Payne, CEO of Eloqua. "As a former Eloqua customer, Brian is intimately familiar with our solutions and with the value of marketing automation. We are confident that his unique perspectives, strategic outlook and business expertise will be critical in taking Eloqua to the next level as we continue to penetrate a diverse array of markets and industries."

Kardon comes to Eloqua with more than 20 years of experience in creating and implementing successful marketing strategies for global, billion-dollar organizations -- as well as helping to position emerging brands as leaders in their space. He is a recognized expert on Web 2.0 technologies, social media and emerging digital marketing solutions.

Kardon was most recently CMO of Forrester Research, where he helped increase the company's market awareness and developed key initiatives to improve Forrester's growth and profitability. Prior to Forrester Research, Kardon was president of First Act, Inc., a leading designer and manufacturer of children's musical instruments, and executive vice president of business development and marketing at HomePortfolio. Earlier in his career, Brian was senior vice president and CMO of Reed Business Information, a billion dollar publisher, and director at Braxton Associates, a unit of Deloitte Consulting. Kardon received both his M.B.A. and bachelor's degrees from the Wharton School at the University of Pennsylvania.

"Eloqua is in the enviable position of leading a fast-growing and exciting market," Kardon said. "With Eloqua, companies can significantly elevate their marketing effectiveness. I've been fortunate to experience firsthand the tremendous value that Eloqua provides. I look forward to helping Eloqua grow and to making our customers the best marketers in the world."

About Eloqua

Eloqua is the leading provider of demand generation applications and best-practice expertise for business marketers. Our mission is to make our customers the most effective marketers on Earth. Thousands of customers from businesses like Administaff, Aon, Cognos, Dow Jones, Seagate and Sybase rely on Eloqua's products and services to execute, automate and measure programs that generate revenue. By using Eloqua to integrate key marketing and lead management processes and read their buyers' Digital Body Language™, these customers improve the quality and quantity of sales leads, increase efficiency and accelerate the selling process. Eloqua is headquartered in Vienna, Virginia, with offices in Toronto, London, Singapore and throughout North America. For more information, please call 866-327-8764 or email

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