SOURCE: Eloqua


June 14, 2012 09:00 ET

Eloqua Positioned in "Leaders" Quadrant of the Magic Quadrant for CRM Lead Management

VIENNA, VA--(Marketwire - Jun 14, 2012) - Eloqua, the leading provider of on-demand Revenue Performance Management solutions, today announced that it has been positioned by Gartner, Inc. in the "Leaders" quadrant in the first ever Magic Quadrant for CRM Lead Management. Eloqua was evaluated based on the company's completeness of vision and ability to execute.

According to Gartner, CRM Lead Management is the ability to "integrate business process and technology to close the loop between marketing and direct or indirect sales channels, and to drive higher-value opportunities through improved demand creation, execution, and opportunity management."1 The Gartner Magic Quadrant for CRM Lead Management report "underscores the critical contribution that lead management processes make in effective sales-led organizations." 2

Companies around the globe rely on Eloqua's lead management platform to track and respond to their potential buyers' "digital body language," automate the lead generation process, and drive revenue performance. Marketers using the Eloqua platform are able to track leads from various sources, including increasingly popular social channels and manage these leads as they move through the buying cycle. Eloqua's solutions help marketers effectively nurture and score leads so that the most qualified leads are delivered to the sales team which improves sales efficiency and increases close rates.

Given the revenue-driving impact of lead management technologies, Gartner concludes, "the market for CRM lead management continues to grow rapidly: Marketing automation is expected to exceed $3 billion in 2012 fueled by a focus by business leaders on customer acquisition and customer retention, and on revenue growth." 3

"We're thrilled by Gartner's recognition positioning Eloqua in the 'Leaders' quadrant in the lead management space," said Joe Payne, CEO, Eloqua. "We're excited about the growth and continued enthusiasm for this market. We'll continue our focus on lead management product innovation and helping our customers become the world's most successful marketers."

A complimentary copy of the Gartner Magic Quadrant for CRM Lead Management is now available.

About Eloqua
Eloqua provides solutions to help its customers accelerate revenue growth through Revenue Performance Management. Eloqua provides powerful business insight to inform marketing and sales decisions today that drive revenue growth tomorrow. The company's mission is to make its customers the fastest growing companies on Earth. More than 1,000 clients rely on the marketing automation power of Eloqua to improve demand generation and lead management while driving more qualified leads. Eloqua's customers include Adobe, AON, Dow Jones, ADP, Fidelity, Polycom, and National Instruments. The company is headquartered in Vienna, Virginia, with offices in Cambridge, San Francisco, Austin, Toronto, London, Brussels, Frankfurt and Singapore. For more information, visit, subscribe to the It's All About Revenue blog, call 866-327-8764, or email

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

1 Source: Gartner, "Magic Quadrant for CRM Lead Management" June 7, 2012
2 Source: Gartner, "Criteria for Magic Quadrant for CRM Lead Management" February 29, 2012
3 Source: Gartner, "Forecast: Enterprise Software Markets Worldwide, 2010-2015, 4Q11 Update" December 5, 2011

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