SOURCE: Eloqua


February 09, 2011 09:00 ET

Eloqua Publishes "Grande Guide for the Social CMO"

Latest in Award-Winning Series Brings Social Media Tips to the Top of the Marketing Chain

VIENNA, VA--(Marketwire - February 9, 2011) - Eloqua, the leading provider of Revenue Performance Management solutions, today published the Grande Guide for the Social CMO. The guide provides busy Chief Marketing Officers with counsel, examples and resources appropriate for those in a company's most senior marketing role.

The 14-page resource is the fourth edition in the award-winning Grand Guide series. Designed to provide "subject matter expertise in the time it takes to drink a cup of coffee," the Grande Guide for the Social CMO demonstrates not only why the top marketing executive needs to engage meaningfully in social media, but also shows how to go about measuring the impact of the company's investment. The guide includes contributions from top experts including "Celebrity CMO" Jeffrey Hayzlett and BzzAgent founder and CEO Dave Balter.

According to Brian Kardon, Chief Marketing Officer at Eloqua, "A recent Bazaarvoice study found that 90 percent of CMOs own three or more social profiles. But are we using them strategically? Keeping pace with the rapid social media cycle can be tough, particularly when you are also responsible for the company's revenue performance and branding initiatives. This Grande Guide brings CMOs up-to-date with smart summaries, clear case studies and practical advice."

The Grande Guide for the Social CMO consists of:

  • Concise summaries of social media environment, CMOs personal investment in it, and why organizations need to be involved;
  • Expertise from Dave Balter, CEO BzzAgent, a social marketing company that accelerates word of mouth to drive sales, and Jeffrey Hayzlett, former CMO of Eastman Kodak Company and author of The Mirror Test;
  • A comprehensive set of social media best practices;
  • Summaries, along with a list of pros and cons, of the five leading social media platforms;
  • In-depth case studies of imaginative, revenue-driving uses of social media by businesses;
  • Predictive analysis of coming changes and updates to the social media universe;
  • And a glossary of top social media blogs and other informative sites, including a list of the top 10 most followed CMOs on Twitter.

The Grande Guide to the Social CMO, along with previous Grande Guides, is available for free at Eloqua's dedicated microsite. The content can also be found on the company's social outposts, including SlideShare and Facebook. For more background on the campaign, refer to today's post on Eloqua's "It's All About Revenue" blog.

About Eloqua
Eloqua helps clients dramatically accelerate revenue growth through Revenue Performance Management. Eloqua provides powerful business insight to inform marketing and sales decisions today that drive revenue growth tomorrow. The Company's mission is to make its customers the fastest growing companies on earth. Thousands of users rely on the power of Eloqua to execute, automate, and measure programs that accelerate revenue growth. Eloqua's customers include Adobe, AON, Dow Jones, ADP, Fidelity, Polycom, and National Instruments. The Company is headquartered in Vienna, Virginia, with offices in Toronto, London, Singapore and throughout North America. For more information, visit, subscribe to the It's All About Revenue blog, call 866-327-8764, or email

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