SOURCE: Eloqua


January 05, 2011 09:00 ET

Eloqua Publishes "Grande Guide to Deliverability and Privacy"

Latest in Award-Winning Series Opens One of Marketing's "Black Boxes": Email Deliverability

VIENNA, VA--(Marketwire - January 5, 2011) -  Eloqua, the leader in marketing automation solutions that dramatically accelerate revenue performance, today published the Grande Guide to Deliverability and Privacy. This factual, technology agnostic guide sheds light on two topics that vex many marketers: deliverability and privacy. The resource, which includes expert contributions from Return Path, the world's leader in email certification and reputation scoring, explains how adopting responsible policies leads to more effective marketing campaigns and, ultimately, revenue growth.

The 10-page resource is the follow-up to the Grande Guide to Sales Enablement and the third in the award-winning series. Designed to provide "subject matter expertise in the time it takes to drink a cup of coffee," the Grande Guide to Deliverability and Privacy demystifies these topics by using clear and concise language, provides actionable tips, precise guidelines and a roadmap for changes that lie ahead.

"Businesses of all sizes are collecting massive amounts of sensitive data every day," said Brian Kardon, CMO of Eloqua. "How companies use and protect such sensitive information is of the utmost importance. All too often, marketers don't understand how the adoption of stringent privacy standards impacts the effectiveness of their email marketing campaigns. This Grande Guide demonstrates the connection in layman's terms."

Dennis Dayman, Eloqua's Chief of Deliverability and Privacy, added, "This guide covers a neglected topic that is central to building and delivering effective campaigns. It's largely ignored because of the seemingly complex nature of the topic. The Grande Guide breaks down the subject to its key elements and is an invaluable resource to any marketer who wants to understand the building blocks of a successful campaign."

The Grande Guide to Deliverability and Privacy, along with previous Grande Guides, is available for free at Eloqua's dedicated microsite. The content can also be found on the company's social outposts, including SlideShare and Facebook. For more background on the campaign, refer to today's on Eloqua's "It's All About Revenue" blog.

About Eloqua

Eloqua helps clients dramatically accelerate revenue growth through Revenue Performance Management. Eloqua provides powerful business insight to inform marketing and sales decisions today that drive revenue growth tomorrow. The company's mission is to make its customers the fastest growing companies on earth. Thousands of users rely on the power of Eloqua to execute, automate, and measure programs that accelerate revenue growth. Eloqua's customers include Adobe, AON, Dow Jones, ADP, Fidelity, Polycom, and National Instruments. The company is headquartered in Vienna, Virginia, with offices in Toronto, London, Singapore and throughout North America. For more information, visit, subscribe to the It's All About Revenue blog, call 866-327-8764, or email

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