SOURCE: Eloqua

Eloqua

August 15, 2011 09:01 ET

Eloqua Publishes "Grande Guide to Social Advertising"

Free E-Book Shows How to Run Effective Ads on Top Social Media Platforms

VIENNA, VA--(Marketwire - Aug 15, 2011) - Eloqua, the leading provider of on-demand Revenue Performance Management solutions, today published the Grande Guide to Social Advertising. In the latest edition of this award-winning series, Leslie Poston, the co-author of Twitter for Dummies, unpacks best practices for running ad campaigns on leading social platforms, including Facebook, Twitter, LinkedIn, SlideShare and geosocial networks like Foursquare and Gowalla. The free, 12-page e-book also surfaces common pitfalls that can lead to poor performance.

The seventh edition in Eloqua's series -- a collection of e-books designed to provide "subject matter expertise in the time it takes to drink a 'cup of coffee'" -- the Grande Guide to Social Advertising explains why social advertising matters and the best ways businesses can execute on social advertising campaigns to maximize return on their investment. Poston, CEO and Founder of Magnitude Media, provides real world examples of effective ads, estimates of costs and ROI, and supplies practical tips on how to improve social advertising performance.

"There is no one-size-fits-all for social advertisements," said Leslie Poston. "People interact with various social networks in different ways so understanding the costs, structure and user experience of these different platforms is crucial if you want to succeed. The Grande Guide to Social Advertising provides the framework for seeing a social advertising campaign from conception to launch."

Brian Kardon, Chief Marketing Officer at Eloqua, added: "Social media has emerged as a must-have in any integrated marketing campaign. But while there are numerous resources for advertising in search, email and through online display ads, few guides exist that dissect how to approach Facebook, or LinkedIn, or Twitter. With this guide in hand, marketers are no longer advertising in the dark."

Along with previous guides in the series, the Grande Guide to Social Advertising is available for free at Eloqua's dedicated microsite. The content can also be found on the company's social outposts, including SlideShare and Facebook and Eloqua's revenue marketing blog.

About Eloqua
Eloqua provides solutions to help its customers accelerate revenue growth through Revenue Performance Management. Eloqua provides powerful business insight to inform marketing and sales decisions today that drive revenue growth tomorrow. The company's mission is to make its customers the fastest growing companies on Earth. Thousands of sales and marketing professionals rely on the marketing automation power of Eloqua to improve demand generation and lead management while driving more qualified leads. Eloqua's customers include Adobe, AON, Dow Jones, ADP, Fidelity, Polycom, and National Instruments. The company is headquartered in Vienna, Virginia, with offices in Cambridge, San Francisco, Austin, Toronto, London, Brussels, Frankfurt and Singapore. For more information, visit www.eloqua.com, subscribe to the It's All About Revenue blog, call 866-327-8764, or email demand@eloqua.com.

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