SOURCE: Eloqua

Eloqua

September 27, 2011 09:00 ET

Eloqua Releases the "Real World Marketing Syllabus"

Syllabus Goes Back to School With Practical Advice From Deans and Professors of the Marketing World

VIENNA, VA--(Marketwire - Sep 27, 2011) - Eloqua, the leading provider of on-demand Revenue Performance Management solutions, today released the "Real World Marketing Syllabus," an educational guide that delivers lessons and lectures from the best marketing university -- the real world. Structured like a college course, the syllabus covers a diverse range of topics -- from startup marketing to the role of SEO -- with resources developed by leading marketers working in today's constantly evolving marketplace.

Combining content curation and original work, the Real World Marketing Syllabus brings together the best articles, videos and podcasts on a large number of topics marketers need to know to succeed, including personal branding, demand generation, startup marketing, content marketing and more. Featuring new articles from Brian Clark of Copyblogger Media, Todd Defren of SHIFT Communications and Geeta Sachdev of SolarWinds, this guide mimics an actual syllabus and breaks down topics over a 9-week period. Each topic contains links to readings rich with knowledge that can only be gained from actual experience in the marketing field.

"In marketing, there's what you learn in school and then there's cold, hard reality," said Brian Kardon, Chief Marketing Officer of Eloqua and a contributor to the syllabus. "Today's marketer needs to respond to drastic changes to the field and develop a new lexicon and set of skills, like SEO, producing content, scoring and managing leads -- the list goes on. The Real World Marketing Syllabus brings together the best of the best, and serves it up in a familiar, easy-to-follow format."

The Real World Market Syllabus is available for free on Eloqua's It's All About Revenue blog.

About Eloqua
Eloqua provides solutions to help its customers accelerate revenue growth through Revenue Performance Management. Eloqua provides powerful business insight to inform marketing and sales decisions today that drive revenue growth tomorrow. The company's mission is to make its customers the fastest growing companies on Earth. More than 1,000 clients rely on the marketing automation power of Eloqua to improve demand generation and lead management while driving more qualified leads. Eloqua's customers include Adobe, AON, Dow Jones, ADP, Fidelity, Polycom, and National Instruments. The company is headquartered in Vienna, Virginia, with offices in Cambridge, San Francisco, Austin, Toronto, London, Brussels, Frankfurt and Singapore. For more information, visit www.eloqua.com, subscribe to the It's All About Revenue blog, call 866-327-8764, or email demand@eloqua.com.

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