SOURCE: Eloqua

Eloqua

December 20, 2010 09:33 ET

Eloqua Success in Europe Tops 4,000 Marketing User Milestone

Marketing Automation and Revenue Performance Management Leader Grows User Base Fourfold in 12 Months

VIENNA, VA--(Marketwire - December 20, 2010) - Eloqua, the leader in marketing automation solutions that dramatically accelerates revenue performance, today announced that more than 4,000 marketing professionals throughout EMEA are relying on Eloqua. The company has quadrupled its installed base in the region over the past 12 months, further evidencing the impact of Revenue Performance Management.

Eloqua's European client base has expanded to include more than 170 customers (up from 120 last year) across 17 countries in EMEA. The company's positive impact on sales and marketing effectiveness has attracted appointments by a host of clients from emerging companies to large global organizations. As a testament to the success of Eloqua's insight, its partnership with Reed Business Information has seen the publisher boost sales opportunities by a staggering 50 per cent and qualified lead volumes by 42 per cent.

2010 has been a momentous year for Eloqua. In October the company opened its first office in Germany led by Guenter Sandmann, Eloqua Director Central Europe. Sandmann is responsible for spearheading the business development efforts in Germany, Switzerland and Austria and is driving Eloqua's continued growth across EMEA as part of the company's 2011 strategy. Earlier this year, Eloqua's first EMEA user conference, Eloqua Experience Europe was a sell-out and attracted more than a 120 of Europe's preeminent marketers.

This year Eloqua launched, Eloqua10, the industry's very first Revenue Performance Management platform. Revenue Performance Management is a systematic approach to identifying the drivers and impediments to revenue, rigorously measuring them, and then pulling the economic levers that will optimize top line growth. Eloqua continues to be the marketing industry's leading software provider for businesses, from small companies to global enterprises.

Commenting on Eloqua's growth, Stuart Wheldon, Senior Director, Customer Success & Strategy, EMEA & APAC at Eloqua says: "It is no coincidence that the smartest marketers in the world employ our solutions. This is an exciting time for Eloqua in Europe. Strategic marketers see demand generation solutions as opportunities to not only generate revenue, but also track the growth back to marketing. Eloqua's extraordinary achievements this year are largely attributable to our successful expansion across a range of vertical sectors, including publishing, financial and business services." 

Bijan Bedroud, VP of EMEA for Eloqua adds, "Gaining so much traction in the EMEA market over the past five years and opening our first German office, combined with the success of Eloqua Experience Europe 2010, is a testament to our growth in the region. We are looking forward to celebrating further success in the new year."

About Eloqua

Eloqua helps clients dramatically accelerate revenue growth through Revenue Performance Management. Eloqua provides powerful business insight to inform marketing and sales decisions today that drive revenue growth tomorrow. The company's mission is to make its customers the fastest growing companies on earth. Thousands of users rely on the power of Eloqua to execute, automate, and measure programs that accelerate revenue growth. Eloqua's customers include Adobe, AON, Dow Jones, ADP, Fidelity, Polycom, and National Instruments. The company is headquartered in Vienna, Virginia, with offices in Toronto, London, Singapore and throughout North America. For more information, visit www.eloqua.com, subscribe to the It's All About Revenue blog, call 866-327-8764, or email demand@eloqua.com.

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