SOURCE: Eloqua

August 12, 2008 09:21 ET

Eloqua Surpasses 500th Customer Milestone; Leads Marketing Automation Industry

Growing Market Demand, New Business Opportunities, and Continued Channel Success Contribute to Historic Revenue Growth for the Leading Provider of Automated Demand Generation Solutions

VIENNA, VA--(Marketwire - August 12, 2008) - Eloqua, the leading supplier of automated demand generation applications and expertise for business-to-business (B2B) marketers, today announced that it surpassed the 500th customer milestone at the close of the second quarter of 2008. During the quarter, more than 50 new customers selected Eloqua for their marketing automation needs, joining the ranks of innovative businesses such as ChoiceStream, Cincom Systems, HyPerformix, InQuira, LexisNexis, Sybase and ZoomInfo. This latest milestone for the company demonstrates the high market demand for Eloqua's marketing automation solutions that are easy to implement, use and maintain.

"Eloqua's software is easy-to-use and has enabled us to execute marketing campaigns almost at the speed of thought," said Jay McKeever, director of worldwide marketing, Cincom Systems, Inc. "It has really helped us be more connected and responsive to our customers, partners and buyers because of the valuable feedback each message or campaign provides to us. Our product and sales teams have also benefited because of the measurable improvements in sales lead and product feedback that is generated."

Eloqua achieved numerous revenue milestones during the second quarter of 2008, including the highest revenue quarter to date, the best bookings quarter to date, and the highest new customer Monthly Recurring Revenue (MRR) quarter to date.

"Eloqua's continued growth and market momentum proves what our customers have known for quite some time -- high-performance marketing is the key to driving top-line revenue growth in the 21st century," said Joe Payne, CEO of Eloqua. "In a down economy, when dollars are scarce, only the most agile companies will survive. Eloqua's unparalleled market expertise and flexible product offerings provide companies of all sizes and in all industries with a measurable and actionable competitive advantage, resulting in shortened sales cycles and a decreased time to revenue."

In addition to continued traction in markets such as financial services, telecommunications and high technology, Eloqua benefited from expanded opportunities in new and emerging industries such as business services and bio/pharmaceuticals. Eloqua's growing partner community also actively participated in Eloqua's success during the quarter, contributing more than 25% of the company's gross revenue.

"Although no two companies are exactly alike, all of our customers share one important characteristic," said Rob Solomon, CEO, Bulldog Solutions. "They all are looking to be best in class, to create, execute and monitor powerful multi-channel, multi-touch demand generation campaigns to drive more revenue. Thanks to our partnership with Eloqua, we are able to deliver the industry's most advanced, effective and easy-to-use marketing automation solutions to our growing and highly discerning customer base."

About the Eloqua Conversion Suite

Eloqua Conversion Suite, which is available in Enterprise, Team and Express versions, meets the needs of a wide range of businesses, from small companies to global enterprises. It is the industry's leading family of integrated demand generation applications for businesses that expect measurable results from their marketing efforts. An on-demand solution, Eloqua automates and integrates the key marketing and sales functions of email, direct mail, prospect profiling, website analytics, campaign analytics and sales force automation to improve the quality and quantity of sales leads, eliminate waste and accelerate the entire selling process.

About Eloqua

Eloqua is the leading provider of demand generation applications and best-practice expertise for business marketers. Our mission is to make our customers the most effective marketers on Earth. Thousands of customers from businesses like Administaff, Aon, Cognos, Dow Jones, Seagate and Sybase rely on Eloqua's products and services to execute, automate and measure programs that generate revenue. By using Eloqua to integrate key marketing and lead management processes and read their buyers' Digital Body Language™, these customers improve the quality and quantity of sales leads, increase efficiency and accelerate the selling process. Eloqua is headquartered in Vienna, Virginia, with offices in Toronto, London, Singapore and throughout North America. For more information, please call 866-327-8764 or email demand@eloqua.com.

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