SOURCE: Eloqua


September 29, 2010 04:00 ET

Eloqua to Participate in B2B Marketing Workshop on Digital Marketing Measurement

Eloqua's Paul Reader to Offer Insight on Reporting and Marketing ROI

LONDON--(Marketwire - September 29, 2010) -  Eloqua, the leader in marketing automation solutions that dramatically accelerate revenue growth, will challenge marketers to improve measurement and return on investment at an interactive B2B Marketing workshop, "Measurability & ROI -- Reporting and building on the effectiveness of digital marketing." The event will take place on the 13th of October and will feature senior level marketing executives including Paul Reader, senior business development manager, for Eloqua EMEA.

Marketing budgets are constantly scrutinised and as a result, marketers must provide hard ROI numbers. To keep their budgets off the chopping block, marketers must adapt techniques and technologies to ensure they can accurately measure marketing's overall effectiveness

Reader will discuss how innovative technology, such as marketing automation, is helping marketers justify spend by improving campaign measurement. During his session, Reader will educate peers on how today's marketers are successfully using automation to prove marketing's value and how marketing is directly contributing to revenue growth. Reader will provide real-world examples on behalf of Eloqua's 50,000 worldwide users -- the most users of any marketing automation provider.

Reader comments, "Success as a marketer depends on the ability to measure and report on ROI. The upcoming B2B Marketing session will shed light on ways marketers can address measurement challenges, improve reporting, and demonstrate marketing's contribution to revenue generation."

About Eloqua
Eloqua helps clients dramatically accelerate revenue growth. Eloqua provides powerful business insight to inform marketing and sales decisions today that drive revenue growth tomorrow. The company's mission is to make its customers the fastest growing companies on earth. Thousands of users rely on the power of Eloqua to execute, automate and measure programs that accelerate revenue growth. Eloqua's customers include Adobe, AON, Dow Jones, ADP, Fidelity, Polycom, and National Instruments. The company is headquartered in Vienna, Virginia, with offices in Toronto, London, Singapore and throughout North America. For more information, visit, call 866-327-8764, or email

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