SOURCE: Eloqua


October 20, 2010 11:00 ET

Eloqua University Offers Higher Education for Eloqua Customers

Full-Time Professors Teach Product and Skills Courses That Contribute to Customer Success

SAN FRANCISCO, CA--(Marketwire - October 20, 2010) - Eloqua, the leader in marketing automation solutions that dramatically accelerate revenue growth, today announced the launch of Eloqua University, a hands-on, professor-led series of continuing education courses designed for Eloqua users. Eloqua University offers customers a combination of product-specific classes and courses focused on relevant marketing skills that will improve Revenue Performance Management. With more users worldwide than all other marketing automation vendors combined, the scale of Eloqua University is unrivaled in the industry.

The Eloqua University courses, taught by full-time professors with extensive experience, provide marketers with applicable real-world skills. Courses are offered on marketing subjects such as multi-channel lead nurturing, tracking and leveraging social media, and web profiling. In addition to these courses, Eloqua University is launching the Revenue Lifecycle Essential courses, which will provide students with a rich understanding of how developing an end-to-end process for lead management, having a clear understanding of the target buyer and required data sets, and effectively delivering the message results in higher revenue. It also highlights which metrics should be used to most accurately capture revenue contribution.

Based on the completion of certain curricula, Eloqua customers can earn a degree and become an "Eloqua Professional" in a specific area of marketing, such as lead scoring. Students also have the opportunity to take several product and skills courses to become an "Eloqua Master" and a "Revenue Lifecycle Master."

"Eloqua University is about helping our customers become the most successful marketers possible," said Paul Teshima, Senior Vice President, Customer Strategy and Success. "The customers who take advantage of Eloqua University are acquiring crucial knowledge that will inevitably help them advance in their marketing careers. We are thrilled to be contributing to the ongoing professional success of so many marketers."

Follow Eloqua University on twitter @EloquaU and receive live updates from Eloqua Experience with the hashtag #EE10SF.

About Eloqua

Eloqua helps clients dramatically accelerate revenue growth through Revenue Performance Management. Eloqua provides powerful business insight to inform marketing and sales decisions today that drive revenue growth tomorrow. The company's mission is to make its customers the fastest growing companies on earth. Thousands of users rely on the power of Eloqua to execute, automate, and measure programs that accelerate revenue growth. Eloqua's customers include Adobe, AON, Dow Jones, ADP, Fidelity, Polycom, and National Instruments. The company is headquartered in Vienna, Virginia, with offices in Toronto, London, Singapore and throughout North America. For more information, visit, subscribe to the It's All About Revenue blog, call 866-327-8764, or email

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