SOURCE: Eloqua


September 21, 2011 09:05 ET

Eloqua Unveils New Version of "The Blog Tree" Infographic

"New Growth" Blog Tree Visualizes Interrelationships Among Influential New Blogs

VIENNA, VA--(Marketwire - Sep 21, 2011) - Eloqua, the leading provider of on-demand Revenue Performance Management solutions, and data visualization firm, JESS3, today released the "New Growth" edition of The Blog Tree, a follow up to last year's popular infographic depicting business bloggers. Using Edelman's BlogLevel measurement tool, the latest Blog Tree spotlights young blogs that stand out in a saturated blogosphere by consistently producing remarkable content.

Like its predecessor, the New Growth edition of The Blog Tree explores the relationship between marketing, technology and data visualization bloggers, envisioning blogs as leaves on various branches and rooted by high traffic news and technology blogs. The new tree is made up of more than 60 fresh blogs -- those that were introduced after January 1, 2009 -- to recognize their achievement in earning trust, influence and popularity in a mature and crowded market. In an improvement over the previous Blog Tree, each individual leaf now links to the corresponding blog.

Eloqua and JESS3 used Edelman's BlogLevel to identify and evaluate blogs because the tool goes beyond measuring traffic and inbound links, which would be a poor indicator of success among new blogs. BlogLevel paints a more holistic picture by also looking at frequency of posts, subscribers, SEO value and more.

"Launching a blog into the noisy Internet is a significant challenge -- one we acutely understand, having launched our own revenue marketing blog only a little over a year ago," said Joe Chernov, Vice President of Content Marketing at Eloqua. "This version of The Blog Tree recognizes the individuals and companies who have met and overcome this challenge by creating engaging, informative and, most importantly, trusted content."

"Being late to the party doesn't mean you should be excluded from it," Leslie Bradshaw, President, Chief Operating Officer and co-Founder of JESS3, said. "Our latest collaboration with Eloqua takes advantage of data to salute those new bloggers who have something meaningful to say, and adds in clarifying design to show the ecosystem they are helping to grow."

The Blog Tree is available for download or embedding at It's All About Revenue today.

About Eloqua
Eloqua provides solutions to help its customers accelerate revenue growth through Revenue Performance Management. Eloqua provides powerful business insight to inform marketing and sales decisions today that drive revenue growth tomorrow. The company's mission is to make its customers the fastest growing companies on Earth. More than 1,000 clients rely on the marketing automation power of Eloqua to improve demand generation and lead management while driving more qualified leads. Eloqua's customers include Adobe, AON, Dow Jones, ADP, Fidelity, Polycom, and National Instruments. The company is headquartered in Vienna, Virginia, with offices in Cambridge, San Francisco, Austin, Toronto, London, Brussels, Frankfurt and Singapore. For more information, visit, subscribe to the It's All About Revenue blog, call 866-327-8764, or email

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