SOURCE: Eloqua

November 03, 2009 09:00 ET

Eloqua Unveils SmartXchange, the First Library of Marketing Best Practices, Programs and Templates Proven to Drive Business Results

Eloqua SmartXchange Accelerates Deployment of Marketing Automation Programs, Helps Marketing Teams Standardize Global Campaigns and Processes

SAN FRANCISCO, CA--(Marketwire - November 3, 2009) - Eloqua, the category-defining leader in marketing automation, today announced Eloqua SmartXchange, a new on-demand resource that gives marketers instant access to marketing best practices, programs and assets right within the Eloqua platform. SmartXchange, which is currently in beta, was announced to the largest-ever gathering of marketing automation users, experts and thought leaders at Eloqua Experience 2009, the company's annual international user conference.

Eloqua SmartXchange is the first marketing automation resource that facilitates the exchange and rapid deployment of best practices among marketers. SmartXchange offers marketers a wide variety of tested marketing assets that range from simple email, newsletter and landing page templates to sophisticated lead generation and lead management programs. SmartXchange helps marketers:

--  Improve campaign results by leveraging the lessons learned by hundreds
    of Eloqua customers;
--  Accelerate the deployment of lead nurturing; lead scoring and data
    quality management programs by minimizing time-consuming trial and error;
--  Reinforce corporate standards and share approved marketing programs
    and assets among large, dispersed marketing teams.

"SmartXchange gives marketers a shortcut to realizing return-on-investment and greater marketing effectiveness by providing pre-packaged templates and programs, so that marketers don't have to start from scratch," said Joe Payne, B2B marketing expert and CEO of Eloqua. "Developing and deploying campaigns takes time. SmartXchange is like having a trusted adviser right inside their system. It allows marketers to quickly benchmark what works and accelerates their time to success."

A recent research report from analyst firm Forrester Research suggests that marketers evaluating marketing automation platforms should prioritize access to proven best practices, vendor expertise and a vibrant community of marketing peers in addition to product features and functionality. SmartXchange packages up Eloqua's longtime focus on marketing best practices into a 'go to' library that customers can use to benefit from the insight, innovation and success of others.

SmartXchange makes it easy for marketing teams to share campaigns and programs across geographic and divisional boundaries, reinforcing consistency and standards, and making sure that the entire organization has access to the same marketing templates and assets. SmartXchange also offers Eloqua partners a vehicle to publish and deliver custom programs and templates to their customer base.

For more information on SmartXchange, visit

About Eloqua

Eloqua is the category-defining marketing automation leader and provider of best practices expertise for marketers around the world. The company's mission is to make its customers the best marketers on earth. Thousands of customers from leading companies such as American Express, Aon, Apple, Fifth Third Bank, Dow Jones, Fidelity, Seagate and Sybase rely on the power of Eloqua to execute, automate and measure programs that generate revenue. Eloqua helps companies read and decode their buyers' Digital Body Language™, thereby improving the quality and quantity of sales leads, increasing marketing effectiveness, and accelerating the selling process. Eloqua is headquartered in Vienna, Virginia, with offices in Toronto, London, Singapore and throughout North America. For more information, please call 866-327-8764 or email

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