SOURCE: Eloqua


January 18, 2011 09:00 ET

Eloqua Unveils "Topliners," an Online Community for Revenue-Focused Marketers

Company Creates Open Forum for Marketers to "Imagine, See and Create" Campaigns That Accelerate "Top Line" Revenue Growth

VIENNA, VA--(Marketwire - January 18, 2011) - Eloqua, the leader in marketing automation solutions that dramatically accelerate revenue performance, today unveiled "Topliners," an online community open to anyone interested in how marketing and sales drive top-line value for business.

Carrying the tagline "Imagine It, See It, Do It," Topliners is designed to serve as a social hub for marketing and sales professionals engaged in all stages of creating demand -- from envisioning to implementation to analysis. Topliners connects Eloqua's industry-leading 60,000 global users with other marketing and sales professionals looking to better understand marketing automation and Revenue Performance Management.

Topliners was built on Jive Software's customer support community platform. Jive has provided a rich social support community that goes beyond traditional forum software, and allows Eloqua users to engage with marketing and sales professionals and other product experts to answer questions and find solutions within the Topliners community. Through Jive's platform, every piece of knowledge is captured and all the best information is immediately available to customers and other users of the community.

Topliners members can be inspired by new ideas, hear real stories from real people, and learn the technical tips that propel revenue growth. Features include the ability to pose questions, comment on discussions, and rate responses -- all through Jive's easy-to-use social business platform. Topics range from Revenue Performance Management and lead nurturing to campaign analytics and sales enablement, and anything in between. Unlike many other community forums, Topliners is open to anyone who wants to share and learn best practices -- not just Eloqua customers.

"Every day Eloqua clients are envisioning and executing revenue-driving programs," said Joe Payne, CEO of Eloqua. "That's a massive amount of ingenuity in our customer base. Topliners taps into this wealth of knowledge and inspiration by establishing a space for experienced marketing and sales professionals across all organizational levels to collaborate."

Mr. Payne added, "We know good marketing doesn't live in a box, confined to one company or industry. That's why Topliners is open to anyone who wants to revolutionize their industry and grow their company's revenue."

According to John McCracken, SVP of Worldwide Sales for Jive Software, "The Jive-powered Topliners community brings together customer support, social business and SEO. Eloqua understands that support is marketing and the act of connecting members in a social, searchable environment is the ideal trigger for customer satisfaction and widespread advocacy."

In addition to posting discussions and meeting like-minded marketing and sales leaders, Topliners can make use of a rich set of social bookmarking and RSS tools. Registered users can update their profiles, customize their user experience and set their privacy settings. Topliners opened to the public today and is free to use. The community can be found at

About Eloqua

Eloqua helps clients dramatically accelerate revenue growth through Revenue Performance Management. Eloqua provides powerful business insight to inform marketing and sales decisions today that drive revenue growth tomorrow. The company's mission is to make its customers the fastest growing companies on earth. Thousands of users rely on the power of Eloqua to execute, automate, and measure programs that accelerate revenue growth. Eloqua's customers include Adobe, AON, Dow Jones, ADP, Fidelity, Polycom, and National Instruments. The company is headquartered in Vienna, Virginia, with offices in Toronto, London, Singapore and throughout North America. For more information, visit, subscribe to the It's All About Revenue blog, call 866-327-8764, or email

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