SOURCE: Eloqua

September 11, 2007 11:37 ET

Eloqua Wins Rising Star Award From CRM Magazine and Helps Sybase Achieve the 2007 Elite Award

Sybase Awarded Highly Competitive 2007 Elite Award for Its Innovative Use of Eloqua's Automated Demand Generation Application

TORONTO--(Marketwire - September 11, 2007) - Eloqua Corporation, the leading supplier of automated demand generation applications and expertise for business-to-business (B2B) marketers, today announced that it has won a Rising Star Award from CRM Magazine, the preeminent publication of the Customer Relationship Management (CRM) industry. Additionally, Sybase, an Eloqua customer and a leading provider of enterprise infrastructure and mobile software, received the 2007 Elite Award from CRM Magazine in recognition of its innovative use of Eloqua's technology.

Eloqua was selected as the Rising Star Award recipient for its work automating marketing campaign workflow and helping to coordinate efforts between sales and marketing. Denis Pombriant, founder and managing principal of Beagle Research, noted in the CRM Magazine award write-up: "Without products like Eloqua, companies routinely send out basic information hoping to attract prospects, but simply annoy them. With [Eloqua's] Conversion Suite, companies can feed potential buyers the next logical piece of info when they're ready for it."

CRM Magazine also selected Sybase for the 2007 Elite Award for its innovative integration of marketing and sales technologies. After becoming an Eloqua customer in early 2005, Sybase quickly benefited from Eloqua Conversion Suite, an on-demand marketing application. Eloqua Conversion Suite automates and integrates the key marketing and sales functions of email, direct mail, prospect profiling, Website analytics, campaign analytics, and sales force automation to improve the quality and quantity of sales leads, eliminate waste and accelerate the entire selling process. By integrating Eloqua with its sales force automation system, Sybase was able to better track lead generation and more precisely measure the impact of sales and marketing programs on generating revenue.

"Eloqua has allowed Sybase to align our global marketing and sales goals more closely, thus helping extend our leadership in enterprise mobility and analytics," said Willie Jow, vice president of Business Operations, Corporate Marketing and Communications of Sybase. "Using Eloqua's technology to connect intricate applications and processes, we have achieved a closed loop between sales and marketing, giving us the business intelligence to manage our marketing activities."

Today, 65 users from diverse marketing groups in 22 countries use Eloqua to execute and track a variety of marketing initiatives -- from trade show campaigns to Web seminars -- promoting consistency in Sybase's lead generation practices on a global scale. Eloqua has helped Sybase cut the cost of converting leads by 85 percent, increase its marketing database by 25 percent, and boost attendance at marketing events by 50 percent.

"This recognition by CRM Magazine is especially gratifying because it not only demonstrates Eloqua's momentum in a fast growing market, but that our momentum is driven by providing measurable value to our customers," said Joe Payne, CEO of Eloqua. "We are honored to have Sybase recognized for their superior marketing processes and rapid return on investment in our solutions."

About Eloqua Corporation

Eloqua provides the leading integrated demand generation applications and expertise for executing, automating and measuring highly effective B2B marketing programs. Eloqua drives the entire marketing process from contact to close, while making prospect interest and intent visible at every step. With leading technology backed by expert professional services, Eloqua automates best practices in demand generation for marketers who need to produce a continuous flow of qualified leads for a professional sales force. Eloqua's customers include Sybase, Seagate, Nokia, MySQL, Administaff, Nuance and many other leading B2B marketers. Eloqua Corporation is headquartered in Toronto with offices throughout North America and in London. For more information, please visit or call 866-327-8764.

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