SOURCE: Eloqua Corporation

November 13, 2007 16:04 ET

Eloqua® Further Advances Its Integration of Eloqua Conversion Suite™ to Siebel CRM On Demand

Combined Solution to Offer Advanced, Closed-Loop Marketing Automation Capabilities to Better Manage Lead Lifecycle

TORONTO--(Marketwire - November 13, 2007) - Eloqua Corporation, the leading supplier of automated demand generation applications and expertise for business-to-business (B2B) marketers, today announced that it has further developed integration points between Eloqua Conversion Suite and Oracle's Siebel CRM On Demand. Eloqua and Oracle have tested these integration points that will help enable any size company to enjoy the benefits of a hosted, demand generation and lead management system integrated with Siebel CRM On Demand.

As a Certified Partner in the Oracle PartnerNetwork and member of the Oracle CRM On Demand Go To Market Initiative, Eloqua is one of the first partners working intensely with the Siebel CRM On Demand product management and engineering teams to deliver a deeply integrated, seamless, combined solution. The result will help customers close the loop between sales and marketing by providing their sales force with real-time marketing information on prospects available from within their Siebel CRM On Demand application. Marketers using the combined solution can maximize lead conversion, automate marketing processes and analyze campaign results. The system provides a secure, always-available solution that scales easily to meet the needs of any organization.

"The rich functionality inherent in Eloqua's Conversion Suite and its integration with Siebel CRM On Demand make it a strong option for our customers," said Anthony Lye, senior vice president, Oracle CRM On Demand. "The Eloqua solution is ideal for multi-channel campaigns designed to generate, qualify and close leads. With all marketing activities integrated into one database, it's easy to track sales revenue against marketing spend."

"Together, Oracle and Eloqua are offering the market a closed-loop marketing automation system at a time when customers are looking for improved controls and greater visibility into their marketing program," said Joe Payne, CEO, Eloqua. "With our integration to Siebel CRM On Demand, Eloqua will be instrumental in helping companies overcome the challenge of aligning their sales and marketing initiatives."

Eloqua Conversion Suite -- which is available in Enterprise™, Team™ and Express™ versions to meet the needs of businesses from small companies all the way up to the enterprise -- is the industry's leading family of integrated demand generation applications for businesses that expect measurable results from their marketing efforts. An on-demand solution, Eloqua automates and integrates the key marketing and sales functions of email, direct mail, prospect profiling, website analytics, campaign analytics and sales force automation to improve the quality and quantity of sales leads, eliminate waste and accelerate the entire selling process.

About the Oracle PartnerNetwork

Oracle PartnerNetwork is a global business network of more than 19,500 companies who deliver innovative software solutions based on Oracle software. Through access to Oracle's premier products, education, technical services, marketing and sales support, the Oracle PartnerNetwork program provides partners with the resources they need to be successful in today's global economy. Oracle partners are able to offer their customers leading-edge solutions backed by Oracle's position as the world's largest enterprise software company. Partners who are able to demonstrate superior product knowledge, technical expertise and a commitment to doing business with Oracle qualify for the Certified Partner levels.

About Eloqua Corporation

Eloqua provides the leading integrated demand generation applications and expertise for executing, automating and measuring highly effective B2B marketing programs. Eloqua drives the entire marketing process from contact to close, while making prospect interest and intent visible at every step. With leading technology backed by expert professional services, Eloqua automates best practices in demand generation for marketers who need to produce a continuous flow of qualified leads for a professional sales force. Eloqua's customers include Sybase, Seagate, Nokia, MySQL, Administaff, Nuance and many other leading B2B marketers. Eloqua Corporation is headquartered in Toronto with offices throughout North America and in London. For more information, please visit or call 866-327-8764.


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